Shakespeare’s Sonnet 102

Shakespeare’s Sonnet 102 Poet and screenwriter, Susan Griffin, once said, â€Å"A story is told as much by silence as by speech. † This statement underlines the fact that just because words are not spoken, it does not mean that there is no meaning behind the silence. Someone’s lack of words can have as much, if not even more, power as another’s most persuasive speech. In Sonnet 102, Shakespeare explains why he believes in the power of silence regarding his feelings towards his true love.His allusion to the nightingale correlates perfectly with the paradox of his increasing love for a woman in conveying the sonnet’s overall theme that silence is always preferable to just meaningless words. In the sonnet, Shakespeare uses the allusion of the nightingale to describe his love of a young woman. He states, â€Å"Our love was new†¦/ when I was wont to greet it†¦/ as Philomel in summer’s froth doth sing† (lines 5-7), comparing the sp eaker’s love as his relationship with the woman progresses to that of nightingale’s song.In classical times, the nightingale was widely referred to as Philomel. In Roman and Greek mythology, Philomela was a woman turned into a nightingale by the Gods to save her from the hands of rapist. Because of the violence associated with the myth, the nightingale’s song is often interpreted as a lament, but it is also construed to symbolize beauty and even, such as in the case of this poem, love. In a factual sense, a nightingale is a small bird that frequently sings at night as well as in the day, standing out as one of the only birds that sing after the sun descends.By comparing his love to Philomel after she â€Å"stops her pipe in growth of riper days† (8), he makes his theme of silence clear. Even the most vocal of birds such as the nightingale knows when to stop singing its beautiful song, showing the world how much he truly loves it by offering a moment of pe ace and quiet. This resembles the feelings of the narrator because even though he loves her with all his heart, he does not want to bore her by saying it too often or by making it appear as if his love is not as special as it used to be.In addition, Shakespeare also introduces the poem with the paradox â€Å"My love is strengthened, though more weak in seeming;† (1) that connects his allusion to true love. This paradox starts the poem off by explaining how his love for a woman has actually gotten stronger over time although he may not verbalize it as much as he used to. He attempts to explain that even though he keeps it more to himself now, his love for his woman has only increased as time passed. His love resembles the nightingale’s singing in that it is always going to be there even if it is not heard because he does not want to ruin the beauty of it by saying it too much.The initial burst of first love has surpassed the narrator now, leaving him with a genuine love that does not need a constant reminding with words in order to convey the passion in his heart. Although observing a nightingale singing is rare, its music can always be heard. This parallels the speaker’s love in that his woman does not need to constantly be told how much he loves her, but rather she should know it by his eyes and his actions. His silence emphasizes the idea that words are not always necessary to express one’s feelings, and even in some cases it is better to keep quiet.Shakespeare’s allusion to the nightingale and paradox of his growing love work together to convey the universal idea that sometimes a lack of words can have a greater depiction of a person’s inner feelings than the best articulated vocalizations possible. If a man really loves a woman, she should be able to comprehend the intensity of that love not by the things he says, but by the way he acts and how he looks at her. Perhaps all the noise and speaking in the world then i s actually people’s lack of true love for one another, a love that can only be found in knowing and understanding the Lord Jesus Christ.

African American Gay Rights Essay

I cannot begin to argue about African American/Hispanic LGBT, living in New York City and their civil rights without remembering the public outcry against black civil rights. Although the focus of this paper is on African American/Hispanic LGBT living in New York City and Their Rights to Marriage I have decided to start my paper of by discussing the civil rights movement of the 1960’s. The civil rights movement of the 1960’s and the continuing struggle against race-based discrimination were rooted in the struggle against slavery. As early as the eighteen hundreds the United States legislative had laws known as segregation laws that limited certain freedom to them. They had to live in separate neighborhood, attend separate schools, drive in the back of public buses verses in the front where Whites were; African American would not dare go against these laws back then because if and when they did, they were unjustly imprisoned, beaten lynched and more for just trying to exercise human rights. In the 1960s African Americans led a fight to remove the legally codified vestiges of slavery from our constitution and from state and local laws. Most repulsive among these, were Jim Crow laws that required racial segregation; African Americans had to endure all these things until The Civil Rights Movement. The modern concept of civil rights was pioneered by African Americans in their long struggle to become full citizens of the United States. From the Civil Rights Movement to the Stonewall Riots of 1969 to May 17, 2004, the LGBTQ movement has made some tremendous gains into mainstream society, a reality that has not been afforded to African Americans. The African American Civil Rights Movement gave birth to many other civil rights movements in the 1960s. African Americans not only made new law, their success gave new hope. Among the many efforts sparked by the African American Civil Rights Movements were the efforts to end discrimination against women, Hispanic Americans, Native Americans, and Asian Americans, people with disabilities and lesbians and gays. Some African American still has one more river to cross because now African American LGBT are fighting a new civil war, the fight for same sex marriage; the right to be legally married. Currently, marriage has two distinct components: civil marriage and the religious ritual of marriage. Mixed-gender couples can have a civil marriage without the religious ceremony/ritual. Couples can have a religious ceremony/ritual, without a civil marriage. Some couples can choose both. However, to receive the legal protections of marriage, a couple must have a civil marriage, which is the only marriage that can be addressed by courts or legislatures. The LBGT believe that the rights and legal protections of civil marriage that are given to mixed-gender couples and families should also be extended to couples and families who are headed by same-gender couples. These include the rights of survivorship, inheritance, insurance, joint income tax filing, and a myriad of rights that many mixed-gender couples take for granted. For African American LGBT, state regulation has been particularly harsh. State sodomy law has had a way of preventing LGBT from acquiring some of the rights they are entitle to. Today, fewer than half the state has sodomy laws. LGBT recognizes New York City for being the birth place for many modern gay movements; however, New York has not yet passed any law giving LGBT legal protection and political support, (right to marriage being on of them). New York State gay rights bill, first introduced in 1971, still has not become law. While other states, like Vermont has established civil unions for LGBT, New York has not. Andy Humm writes that the biggest gay-related debate throughout the country right now is over government sanction of same-sex elationships. Vermont has gone the furthest, establishing â€Å"civil unions† for gay couples that confer almost all of the rights to which a married man and woman are entitled, though stopping short of full legal marriage. New Yorkers may travel to Vermont for the civil ceremony as of July 1, but there is some question as to what legal weight it will carry back home. The federal government enacted the â€Å"Defense of Marriage Act† (DOMA) in 1996 when it looked as if Hawaii might give same-sex couples marriage licenses. It barred federal recognition of legal same-sex marriages performed in any state and gave the other states the right not to honor such a contract. Thirty-two states have passed laws barring recognition of same-sex marriages performed in other states, even though no state or nation allows gay couples to obtain a marriage license. (Holland will likely be the first in 2001. ) A New York version of the Defense of Marriage Act is pending in Albany, but has not had a vote in either chamber. Bibliography Diane Silver et al. , The New Civil War: The Lesbian and Gay Struggle For Civil Rights (New York; New York:1997), 25-26 Andy Humm, â€Å"The State of gay rights in New York,† Available http://www. gothamgazette. com/iotw/gayrights/ (Accessed May 16, 2005).

Modern technologies, social media, and media freedom Essay

Modern technologies, social media, and media freedom - Essay Example It is certain that the next platform shall offer better communication links between two or more peoples. In addition to that, communication may be faster as compared to the current communication speeds. The Internet as a modern technology has led to the rise of the social media (social networking) networks such as FaceBook, Tagged, Hi5, Twitter, MySpace etc. The social media in turn has its positive and negative influences on media freedoms/freedom of expression globally. Based on that notion, this paper shall seek to analyse how social media has affected media freedom. In addition, the paper shall also look into the way forward with regard to social media and its impacts. The social media has its positive and negative effects which we all have to live and deal with as a society/ globally. One of the positive effects of social media is that the information exchanged is in real time (immediately). However, this is the same aspect that has a negative impact with regard to social media existence. A good example of social media gone badly and affecting media freedom is when there were riots in London and Twitter was apparently the modern technology that was being used to â€Å"propagate† the riots. Apparently, Twitter was alleged to have â€Å"mobilized† the riots which initially started in Tottenham and due to the posting of pictures in Twitter, the riots spread very quickly to neighbouring cities such as Walthamstow, Enfield, Waltham Forest and Brixton (â€Å"The Huffington Post,† 2011). Self expression: Different people have different ways in which they express themselves. Some people may express themselves in a manner that deems fit to them alone but not to everybody. Hence, a lot of people think that they can express themselves as much as they want without being held accountable for what they say or do. According to a survey that was conducted on the awareness of the legal consequences surrounding social media postings, approximately 65%

Cell Phones Research Paper Example | Topics and Well Written Essays - 750 words

Cell Phones - Research Paper Example The main reasons for this monumental change over such a short, time are the abilities that science and technology has conferred to modern phones, particularly mobile devices. Today, a phone has acquired such a wide variety of uses that a phone without the ability to call, while it would be dysfunctional, would still be a viable communication device. On the other hand, a 1990s phone would be useless if one could not make or receive calls on it. While the early phones were expensive gadgets and the reserve for the rich and educated, today they can be owned by almost anyone and one needs only the most basic education to use a phone. Mobile phone companies are competing to see whose device can hold and use the most applications and offer the best services other than calling. One can use their mobile phone to browse the internet, and as such access pertinent information from virtually anywhere in the world, provided they have a good signal. As a result, millions of people many of them you ths spend hundreds of hours every week using their phones on nonverbal interaction and social networking, indeed, the time spent making phone calls pales in comparison to the time spent on Facebook, tweeter, instant messaging or in related activities. Many mobile phones offer the user a capacity to do any of these activities especially the smart phones, described as â€Å"clever gadgets,† which are more than just phones, (McKendrick, 2011). This is because of their many features that transcend what ordinary mobile phones can do including a variety of user friendly applications that allow users to carry out a range of tasks such as; reading EBooks, teleconferencing, reading, and creating emails. Mobile phones can also be used in time of emergencies; to call for help, or look for directions when one is lost because some of them have gotten applications like Google maps, which enable users to look for direction, and pinpoint their current location. Furthermore, mobile companies use the technology to help the police trace lost people or criminals by tracing their signals. Indeed a lost person can be traced even if their phone is switched off (Siegel, 2008). Other security futures include sending distress messages without having to make a phone call, for instance with some Samsung phones one only need to press the volume key thrice, and a discrete text is sent to a pre-determined number notifying the recipient that the sender is in danger. Mobile devices are also used as/alongside baby monitors, using certain IPhones applications parents use their Smartphone to keep an â€Å"eye† on their infants. For instance, one can use an application that automatically sends a message to their phone whenever the child makes noise or cries (Associated Press, 2009). A more rudimentary albeit expensive tactic, which can be used, is to leave one phone in the baby crib with an active connection to another phone, possibly with a headpiece so one can listen to the baby w ithout being present. Mobiles phones today have an immense entertainment role and are competing with mainstream media such as Television and radios. Several phone types allow one to listen to radio and watch television on the move. Teens and young adults (13-24) are the leading users of mobile devices for these functions (chiff.com

Health Care Organization As Metaphor Essay Example | Topics and Well Written Essays - 1750 words

Health Care Organization As Metaphor - Essay Example This metaphor of the organism can be used to understand a lot of different organizations including multinationals such as the Public Health Institute (PHI). Part I: Health Care Organization as Metaphor For the last three years, I have been working as a public health nurse with the Public Health Institute (PHI). The PHI is an internationally recognized public health organization known for its dynamic leadership in helping to improve the health of women, youths and children across the world. The main objective of the organization is to uncover health disparities existing among these identified groups, understand the causes of these disparities, and address each of them using evidence based solutions. The Public health Institute addresses various issues affecting women, children and youths and including asthma, obesity, and sexual and reproductive health on the international scene. In America the organization specifically focuses on nutrition, maternal mortality, depression and breast c ancer among women. The vision of the organization is to raise the social status of young people, girls and women by equipping them with desirable leadership skills and health education. The PHI is internationally funded by a diverse group of individuals and corporate entities to help it advance its course. My role in the organization was to focus on helping women and children under one year of age to overcome their health challenges. This involved working with women to fight breast cancer and depression, and advising them on proper nutrition to prevent them from contracting preventable diseases and helping to reduce the mortality rate. I also engaged with little children less than one year of age to help them fight asthmatic problems and other diseases prevalent among children in this age group. The PHI being an international organization, I had an opportunity to work overseas with different communities advancing the objectives of the organization. In my role as a public health nurs e with the PHI, I have gathered a lot of experience and knowledge in public health. I now understand fully how organizations in the public health sector operate, and I can relate running these organizations to various organizational theories that have been developed over time. Gareth Morgan’s theory of metaphors of organizations, for instance, can be relied upon to understand how the Public Health Institute (PHI) is structured and how it manages its affairs. My knowledge of these metaphors of organizations has greatly impacted my general understanding of public health as a nurse and as an administrator in one of the largest global public health organizations. Gareth Morgan (2006) in Images of an Organization stipulated that an organization can be best understood based on various images or metaphors that relate the organization to its environment and the need to be competitive and run into the foreseeable future. Among the images used by Gareth Morgan are machine, culture, pol itical system, organism, and the brain (Morgan, 2006). The image that can best be relied upon to understand the PHI is that of the organism. The metaphor of the organism considers all organizations to be as living organisms (Jim, 2000). Indeed, there are so many similarities between an organization and a living organism. As an organism, an organization is in a constant state of change and growth. Just as organisms, all organizations have very complex needs to thrive and survive over

Marketing trends Assignment Example | Topics and Well Written Essays - 750 words

Marketing trends - Assignment Example It is vital that business entities realise this, and try to make consumers feel satisfied. Without customer satisfaction, the business has not achieved its core objective. Consumer movement is the collective movement that exists among consumers (Higham, 2009). It exists in order to protect the interests of consumers in the region. People still have no idea of their rights when it comes to the purchase of products. This movement is there to ensure consumers get the right treatment from business owners. It unites consumers with the aim of enabling them to fight for their rights. It is similar to trade unions. Branding offers consistency. It is hard for consumers to remain loyal to products if the brand labels keep changing. Consumer loyalty is vital in any business field. This brings the need to have a consistent brand that consumers can relate to, without having doubts. One importance of branding is the identity it creates (Higham, 2009). Identity is a key component in the retention of clients. Brands are symbols of what people have come to love and appreciate. Although they may sometimes look old, it is up to the organization to determine if a change in brand can cause a shift in customer loyalty. One of the major effects of online marketing is the website traffic that may increase after time. It is a well-known fact that, many individuals spend most of the working hours online. With online marketing, it becomes easier to look for products and goods to purchase. If millions of people did this in an hour, the traffic created may be immense and result in site traffic. Online marketing strategies need to have numerous, comprehensive campaigns. That means that, an immense proportion of folks need to be involved in the progression (Ferrell & Hartline, 2010). Internet marketing increases the chances of sales. As a means of advertising, it is a new method of reaching consumers, while giving them time to do other activities.

Effect of cancer medical research on tobacco industry Case Study

Effect of cancer medical research on tobacco industry - Case Study Example One of the possible solutions to the industry is selling tobacco products to the young people and women. As noted by WHO (2008) early smokers start as early as the age of 10. Therefore as the tobacco industry faces a lot of challenges, they are compelled to majorly target the youths and women in the society. Teenagers are assumed to be the potential future consumers of tobacco because they are greatly impressionable and in most communities, they have the significant amount of money at their disposal (Mackay & Eriksen, 2002). For this reason, they are easily impressed by any company where the consumption and brand of products are good. Despite many of the tobacco industry’s products killing many customers and forcing others to quit, they make sure they have a new target to consume their products. This is why they go for the young people since they will take a longer span before dying or eventually quitting hence increasing chances of continued salesGenerally, women smoke less t han the potential smokers; men. It is dangerous to the unborn but still, tobacco industry considers women as the untapped group which if tapped can increase and improve its consumption than in men. Hence, unchecked and their greatest motive being profit making, tobacco industries in considerably targets the children and women whom they believe can increase the likelihood of continued sales. Recently, the danger imposed to people’s health by tobacco intake has been confirmed and since they knew this long time ago, but have been attempting not to disclose this research (Mackay & Eriksen, 2002). Other nations, for instance, US have always had the political will and resources to deal with the tobacco’s large corporations. However, rich countries that have smaller but tougher markets have made multinational firms dealing with tobacco to intensify their efforts in different regions especially Asia to keep up the growth and selling of cigarettes alongside expanding advertisement to increase a level of demand if not to meet it completely.

Patch work Essay Example | Topics and Well Written Essays - 1000 words - 1

Patch work - Essay Example Additionally, the company uses marginal costing on sales/production basis to determine the cost of the variables whereas the fixed costs do not depend on the level of activity. This pitch will play a vital role to the investors in persuading them to finance the new product. Turnover measures the ability of a company to use its assets in generating sales (Wild, Bernstein &Subramayan, 2001). there are various turnover ratios that are useful to the investors which include accounts receivable turnover and inventory turnover. The accounts receivable turnover of 0.94 shows that Martez Company is more efficient in managing its credit policy thus eliminating the possibility of realizing bad debts. This is a good indicator to the investors as they are assured that their resources will not be lost to the debtors who refuse to pay. Another turnover ratio is the inventory turnover ratio which is a ratio that shows the efficiency of the company in selling its products so as to generate sales that is the number of times that the inventories are converted into sales within a year. An inventory turnover of 1.25 implies that the Martez Company is very efficient in converting the inventory at hand into sales and therefore more revenue will be generated as shown in the forecast. The investors will be interested to see this forecast of the inventory turnover so as to know the how efficient Martez is in generating revenues. Profit margin is a profitability ratio that shows how effective the cost of production is controlled in relation to distribution and administration expenses and also the financing cost (Eriotis, 2005). One way of measuring the value of the business by using the assets on the balance sheet (Meigs & Meigs, 1993). The total value of the assets on the balance sheet are regarded as the company’s investment and therefore showing the true value of the company. Martez Company has total assets amounting to

Agriculture Essay Example | Topics and Well Written Essays - 500 words - 1

Agriculture - Essay Example ides to kill pests instantly, and insertion of toxin genes in plants to kill feeding insects or larva (as in the case of genetically modified crops like Bt corn). There are some significant effects of modern agriculture on the environment. Extensive use of pesticides pollutes the air and causes respiratory and other health problems in humans and animals. These effects can be fatal in extreme cases of pesticide poisoning. The prolonged use of fertilizer, especially nitrogen, results in the decrease of soil pH. This means the soil becomes acidic, and therefore this will lead to subsequent yield reduction until such time that the soil becomes unfavourable for productive crop growing. Growing genetically modified herbicide tolerant crops (which is coupled with extensive herbicide use) may alter the weed population and microfauna in areas where they are cultivated. Extensive land preparation also has effects on the soil texture, soil microflora, and fauna. Agricultural pests can be insects, microbes, rodents, fungi, weeds. The primary effect of pests in agriculture is to decrease by some degree, the yield that is economically important. Extreme pest infestation can lead to famines. As an example, the potato blight, a fungus responsible for the Ireland famine in the 1800s, has resurfaced in the Andes region lately, seriously affecting potato yields (Barclay) and causing fear of famine. Locust infestation is devastating and has been responsible for famines even during biblical times. In rice growing areas, the major pests are rodents and snails that cut rice stems therefore reducing the number of productive tillers and diseases like blast and tungro. Livestock also have pests that can cause epidemics; like the bird flu which is caused by a virus. Chicken with, or suspected to have, bird flu, are killed and this results in a shortage of chicken and eggs, and consequently, increase in prices of these commodities. Another notable disease is the mad cow disease that led to

Marketing Essay Example | Topics and Well Written Essays - 3500 words - 2

Marketing - Essay Example The framework of the product life cycle assists in managing a product through the processes involved from birth to its demise. It is possible to look at the product life cycle in the management of a product, as providing the guidelines that a good parent would like to have in the bringing up of a baby and sending it out face the challenges of a competitive world and providing input to meet these challenges. However in recent times the validity of the relevance of the product life cycle to the modern marketers is facing a challenge. Groucutt, 2005, p. 198, suggests that the product life cycle may be taken as a concept that â€Å"is used to predict the strategic needs associated with products as they age within the market place. It allows for the development of strategies appropriate to the life cycle stage and anticipate the need for changes in strategy as progression from one stage to another occurs† (1). Even though the origins of the product life cycle concept are rooted in economic theory as shown by Schumpeter in 1934, the credit of the origin of the product life cycle is normally attributed to Dean in 1950. It was however Levitt, T., who popularized the product life cycle concept from the early to the mid-1960’s, from where it came to be an established framework to assist in the analysis of the product portfolio of an organization. (1). The theory behind the product life cycle was presented in a simple manner by Kotler in 1967 as a classical model in marketing management for the explanation of the life of a product in the market. The classical model of the product life cycle is an S – shaped curve, as seen in Figure -1 consisting of four stages namely the introduction phase, the growth phase, the maturity phase and the decline phase, showing the four stages of a product in a market. A saturation element was later added on to the maturity phase making the third phase consist of maturity and saturation. The classical model of the product life

Personal Ethics Essay Example for Free

Personal Ethics Essay When faced with a decision which requires an ethical framework, my usual pattern of decision making follows a pattern of reflection and introspection. The introspective element is both cerebral, that is: based in a rational analysis of the issue or matter at hand, and also intuitive, of which is to some degree an assessment of the emotional components of the decision at hand. However, intuitive introspection, at least in my opinion, transcends the boundaries of rationality as we understand it, and it even transcends our understanding of emotional responses, so intuition, although critical to my own decision making process is a slightly difficult aspect to illuminate. I once read the following paradigm somewhere. The origin of the paradigm is lost to my present memory, but the paradigm was this: whenever you are faced with a truly perplexing yes or no or do or dont or either or decision, and you really cant seem to make up your mind, flip a coin and assign heads to one outcome, and tails to the other. Now, when the result of the coin flip is shown, assess your feeling about the result and you will see what you wanted to do all along. In other words, say your choice is between going to a movie or playing a video game with your friends online. You cant make up your mind which would be abetter choice, so you flip the coin, assigning heads to going to the movie, and tails to playing video games, vowing to abide by the result. Now, lets assume the result of the coin flip is tails staying home to play video games and you feel excited, pleased and happy right away without thinking. Then staying in is what you wanted all along. If the coin-flip result of tails staying home to play video games made you want to flip the coin again for a different result, then you would know the same thing, that what you actually wanted to do was stay home and not go out to the movie. That is not to say that I make my decisions, trivial or profound, based on a coin flip! What I am driving at is that we often have intuitive feelings that lurk below the level of our rational consciousness and we can access this intuition in some cases when making decisions. As someone who has little faith in absolute ethical systems, or in a morality which is based on abstract philosophy, I like to include my own feelings, as well as my rational understanding of ethical concepts when I am faced with decisions. The underlying principles which inform the way I live my life are also drawn from the aforementioned notion of intuition or deep-introspection. For example, if I refuse a certain job offer, or even the offer of friendship on specific occasions this may have less to do with something which could be expressed in a linear fashion: the job was too demeaning, or that person had the wrong hair-style or hobby, but with something that might be more difficult to articulate clearly, but which is much more crucial than any superficial notions that might be viewed by some as important gauges or cues. In short, I dont have any kind of maxim or concrete set of principles edicts, I believe they are called but rather a sense of personal disposition and emotional bearing. For example, I dont like to hurt peoples feelings; viscerally: I just do not like to witness their pain so I avoid doing so when I can manage it. On the other hand, I take a rather dim view of altruism or the notion of helping people or giving them charity. I feel awkward placing myself in a position where I am apt to start pitying or feeling sorry for people; I myself dislike being pitied or felt sorry for, so I guess I assume it is the same for others. I tend to adopt the pursuit of happiness and personal joy (not to be confused with hedonism) as key aspects of my world view. That is, I am, at heart, an optimist who dislikes whining and cynicism and the pursuit of superficial self-gratification at the expense of others. That certainly does not mean that I advocate selflessness whatever that term may indicate as a way of life, but rather, that I view joy, success, and fulfillment at least to some degree to be communal in nature. It is necessary that all acknowledge that everyone is a part of the human experience, no matter who or what they are. there are no exceptions. In my work, I try very hard to be both competent and respectful of those who I work with and for but I often find it difficult to refrain from voicing my opinions, especially when I believe there is a possibility that my input may be helpful. I realize that work is a primary form of self-expression and self-fulfillment in life. My idea is that most people either love their jobs and derive a large part of their self-identity and worldly power through their jobs, or they hate their jobs and are constricted, limited, and oppressed by them. So, to my mind, it is crucial that you endeavor as much as possible to find a job that puts you in the former rather than the latter category because so much of life keys off of ones work. One thing that I am convinced about is that everyone should bring the same emotional involvement and enthusiasm to their jobs as they very often bring to their hobbies, just as I believe most people should try to bring the same level of integrity and competence to their personal relationships as is usually required by their jobs. Obviously, I would not advocate the pursuit of money as a reliable indicator of whether or not a job is the right or wrong job. It is much more important that a job facilitate ones sense of self-esteem and emotional security than whether or not the financial rewards are above and beyond fair. That said, a fair salary is always indicated because without it, maintaining self-respect and self-esteem is made more difficult. While there is no single litmus test for whether or not ones work is the right work for them, the emotional and intuitive aspects of decision making can help as much in assessing a jobs strengths and weaknesses as a cold rational evaluation of the facts.

The Great Gatsby Destruction of the American Dream Essay Example for Free

The Great Gatsby Destruction of the American Dream Essay The failure of the American dream can be seen through the main characters Gatsby, Daisy and Myrtle and Tom Buchannan. Gatsby is obviously the most important of the four, due to his significant roll in the book. Jay Gatsby is bent on getting his love interest, Daisy, his girlfriend before the war. Ironically, Gatsby, a decorated military officer, is so intent on getting Daisy back he involves himself in organized crime and bootlegging (Callahan 2). He moves in across the river from Daisy and throws lavish parties to try to get her to come and try to woo her back to him. These lavish parties and Gatsby’s inability to move on will ultimately lead to his downfall. Baska 2 Gatsby’s personality parallels with many items brought up in the book. Fitzgerald uses Nick to describe Gatsby mansion, â€Å"The one on my right was a colossal affair by any standard—it was a factual imitation of some Hotel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool, and more than forty acres of lawn and garden. It was Gatsby’s mansion† (Fitzgerald 7). When Nick enters Gatsby’s house to attend one of his parties he also describes its grand rooms with high empty ceilings. Gatsby, much like his mansion, puts of this elegant appearance but on the inside he is hollow and tiring to find people to fill that hollowness Daisy’s character is very static just like the Gatsby; she plays Gatsby off and only truly liked him because he was just something new (Callahan 2). Despite being from the upper elite class and having the â€Å"perfect lifestyle†, she still is the third wheel in her relationship. Tom, Daisy’s husband, engages in an affair with Myrtle and despite the thinking that the upper class is perfect and everyone should be like them Tom beats his wife and is very hot headed. Tom is also a factory owner and the New York factories have destroyed this valley known as the Valley of Ashes. In this Valley there is the sign of Dr. T. J. Eckleburg â€Å"The eyes of Doctor T. J. Eckleburg are blue and gigantic—their irises are one Baska 3 yard high. They look out of no face, but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose. Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness. †(Fitzgerald 24) The decaying face of Eckleburg is there to show the consequences of the American Dream in the twenties and how it had destroyed the lives of many people. It may also be seen as the death of God in this day and age of social decay. Much like Daisy in her youth Myrtle has decided the wealthy life is the way for her. Myrtle up till the end is an almost ideal picture of the American Dream despite cheating on her husband for Tom. Myrtle’s car has broken down and when she exits the car Daisy, who was coming down the road, hits her with her car. Myrtle had gone from the Valley of Ashes to the riches to being murdered by her love affair’s wife. This downward spiral continues when George Wilson, Myrtles husband, believes who ever hit Myrtle was the person she was having an affair with. Tom tells Wilson that Gatsby was driving the car that hit Myrtle. Wilson goes to Gatsby’s house were he finds him relaxing in the pool on a float. Wilson shoots Gatsby then turns the gun on himself, showing us the tragic ending to the books corruption in the American Dream theme. Corruption in the twenties illustrated in The Great Gatsby parallels with many other generations, one such one is the most recent. The world today is filled with consumerism and the idea that to be reat and to be the person in the spot light you Baska 4 must have money and glamour. In The Great Gatsby, there is also the apparent struggle between the â€Å"new money† and the â€Å"old money† just as there is today. The Roaring twenties was the first generation to change the American Dream from the strait laced puritan morals to living large in the mansion. Hollywood, celebrities and the television has imbedded the failures of the American Dream which Fitzgerald has exposed in The Great Ga tsby into today’s culture. The middle class has been given the privilege to have a home and have freedom, so the view of the American dream has been changed by society. Tyler Durden, from Fight Club, expresses the sentiments above â€Å"Advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff we don’t need† (Palahniuk 114). Despite all the ignorant prejudice the recent large scale Hispanic immigration hopefully will show America that The American Dream should not about having money and the perfect life, but having a safe haven to live your life free. The people who left everything to come to America not to be famous or the wealthy but for a better life for them and their children are the true idealization of the American Dream. From the Great Gatsby to the roaring twenties all they way up to modern times people look up to the American Dream for inspiration and try to make it their own. Greed and love may have corrupted the dream for Gatsby, though it is just human nature to want more than what you have and that is the true corruption Fitzgerald has shown his readers.

Consumer Expectations Before and After Purchase

Consumer Expectations Before and After Purchase Introduction: Background to research: Until recently, consumer behaviourists had many theories of satisfaction. Rather, a post decision phenomenon known as cognitive dissonance (Festinger1957) was thought to provide a sufficient framework for understanding post purchase responses. Researchers later expanded the theories more recent theoretical and empirical works (Andreasen 1977; Day 1977; Oliver 1977) generally agree that satisfaction results from a subjective comparison of the expected and received product attribute levels, as originally proposed by (Engel 1968), but that the exact nature of satisfaction process is unknown. In addition psychological concept remains in dispute. Why the customer would seek out one -and only one-branded object or brand set to fulfil his or her needs? This is the pertinent question because the present era of global competition seemingly would enable the customer to move to better alternatives as soon as they materialised. Product improvements, refinements, and innovations are new product introductions are predicted. (See cooper 1993,p.4).Satisfaction research has been â€Å"king† spawned by the widespread adoption of the marketing concept, efforts to align marketing strategy with the goal of maximizing customer satisfaction have been pursued in earnest by the product and service providers (post purchase research 1993 wylie, p.1).( Richard L Oliver journal of marketing; 1999; 63, p. 33) Context of research: The purpose of Research: 1. The purpose of this study is to balance service quality and product quality into an integrated model. 2. The management of the company can make different strategies to make the customers satisfied to full extent. 3. The outcomes of the research helps the top level managers to make their strategies in production and servicing for their products for the new and existing customers. 4. To explore the effects of the three consumer perceptions (product quality, service quality and price fairness) on satisfaction and loyal behaviour. Automobile industry maintenance service is chosen as an examined object because both â€Å"technicians, skills and parts† quality are essential to consumers. Perceived quality: As stated by Parasuraman, Zeithaml, and Berry (1985), quality has been a complex but vague construct which demands further investigation for the industries to highlight product and service quality as satisfaction management. It should be defined as the consumers judgement about a products overall excellence or superiority. Consumer product perceived quality is positively related to consumer loyalty. Perceived service quality: Parsuraman, Zeithaml, and Berry established the five-gap model in 1985, which established the structure and measurement of the methods to measure service quality and consumer satisfaction were basically the same, with both based on comparisons of expectation and performance. Perceived service quality is positively related to customer satisfaction. (Journal of consumer satisfaction, dissatisfaction and complaining behaviour; 2001; 14, p 125) (Parsuraman Zeithaml, and Berry, vol 52 April 1988, p39) they indicate that consumers quality perceptions are influenced by a series of four distinct gaps occurring in organisations. The gaps on service providers side, which can impede delivery of services that consumers perceive to be of high quality, are: 1. Difference between consumer expectations and management perceptions of consumer expectations. 2. Difference between management perceptions of consumer expectations and service quality specifications. 3. Difference between service quality specifications and the service actually delivered. 4. Difference between service delivery and what is communicated about the service to consumers. The mangers of service providers need to know how to measure the service quality, and whether consumers actually purchase from the firms that have the highest level of perceived service quality or from those with which they are most â€Å"satisfied.† (Cronin, j.joseph, jr July 1992.) Expected outcomes: The aim of the proposed research is to: Develop an attractive environment in the dealers service station. Develop a good media and communication in solving the queries of the customers. The actual response of satisfaction from the customers on the company products and services. LITERATURE REVIEW: Executive summary: All marketers need to be aware of the effect of globalization, technology, and deregulation. Rather than try to satisfy everyone, marketers start with market segmentation and develop a market offering that is positioned in the minds of the target market. To satisfy the target markets needs, wants, and demands, marketers create a Product, one of the 10 types of entities (goods, services, experiences, events, persons, places, properties, organizations, information, and ideas). Marketers must search hard for the core need they are trying to satisfy, remembering that their products will be successful only if they deliver value (the ratio of benefits and costs) to customers. Every marketing exchange requires at least two parties—both with something valued by the other party, both capable of communication and delivery, both free to accept or reject the offer, and both finding it appropriate or desirable to deal with the other. One agreement to exchange constitutes a transaction, part of the larger idea of relationship marketing. Through relationship marketing, organizations aim to build enduring, mutually satisfying bonds with customers and other key parties to earn and Retain their long-term business. Reaching out to a target market entails communication channels, distribution channels, and selling channels. The supply chain, which stretches from raw materials to the final products for final buyers, represents a value delivery system. Marketers can capture more of the supply chain value by acquiring competitors or expanding upstream or downstream. In the marketing environment, marketers face brand, industry, form, and generic competition. The marketing environment can be divided into the task environment (the immediate actors in producing, distributing, and promoting the product offering) and the broad environment (forces in the demographic, economic, natural, technological, political-legal, and social-cultural environment). To succeed, marketers must pay close attention to the trends and developments in these environments and make timely adjustments to their marketing strategies. Within these environments, Marketers apply the marketing mix—the set of marketing tools used to pursue marketing objectives in the target market. The marketing mix consists of the four Ps: product, price, place, and promotion. Companies can adopt one of five orientations toward the marketplace. The production concept assumes that consumers want widely available, affordable products; the product concept assumes that consumer want products with the most quality, performance, or innovative features; the selling concept assumes that customers will not buy enough products without an aggressive selling and promotion effort; the marketing concept assumes the firm must be better than competitors in creating, delivering, and communicating customer value to its chosen target markets; and the societal marketing concept assumes that the firm must satisfy customers more effectively and efficiently than competitors while still preserving the consumers and the societys wellbeing. Keeping this concept in mind, smart companies will add â€Å"higher order† image attributes to supplement both rational and emotional benefits. The combination of technology, globalization, and deregulation is influencing customers, brand manufacturers, and store-based retailers in a variety of ways. Responding to the changes and new demands brought on by these forces has caused many companies to make adjustments. In turn, savvy marketers must also alter their marketing activities, tools, and approaches to keep pace with the changes they will face today and tomorrow. Receiving service: The convenience of receiving service is presumably lowest when a customer has to come to the service organisation and must use specific outlet. Offering service through several outlets increases the convenience of access for customers but many start to raise problems of quality control as convenience of access relates to the consistency of the service product delivered. For some type of services the companies come to customer. This is, of course, essential when the target of the service is some immovable physical item (such as a building that needs repairs or pest control treatment, or a garden that needs land-scaping). But since its usually more expensive to take service personnel and equipment to the customer than vice versa, the trend has been away from this approach to delivering consumer services. The key to generating high customer loyalty is to deliver high customer value. A companys value proposition is much more than its positioning on a single attribute. Most of the successful companies are raising expectations and delivering performances to match. These companies are aiming for TCS Total Customer Satisfaction. Customer satisfaction is both a goal and a marketing tool. Companies that achieve high customer satisfaction ratings make sure that their target market is known. After sales support management system is apart of ERP Enterprise Resource Planning solution dealing with the support module after the sales of product. It creates an advanced environment to the organization, which are in to technical support after sales e.g. Companies offering electronic goods and motor vehicles etc. The functional features include: Customer complaints tracking Service engineers information tracking Job scheduling for the complaints Spares management Online support Reports. Customer complaints tracking: Complaint is the starting point of any technical support system. With out a client request the technical support is not initiated. Complaint tracking is done as follows: Client may come down or make a phone call or complaint online The client is validated. The client may have an annual maintenance contract or may have a product in warranty or of warranty. The intensity of the complaint is to be estimated to allocate resources. Expected service type has to be finalized. It may be online assistance indoor or onsite assistance. Service Engineers Information tracking: Information about the engineers is inevitable in job scheduling. Information about the engineers has to be added, deleted or modified in the database. It may contain the following: The name, id of the engineer; the skill set of the engineer; the status of the engineer. Job scheduling for the complaints: Job scheduling means sequencing the request with respect to its intensity, Assignment of a service engineer and creating a job card. It is done to optimize the technical resources and to render the best service to the customer. Minor problem are processed by technicians and complex requests are handled by the expert team. The job card includes the following: The complaint id, the assigned engineer id, the data and time of service, the spare details, no. of man hours required etc. The spare part name and serial number. The available quantity of each spare part. The prize, warranty and other specifications. The suppliers information. Online support: The service is done online also. The client may visit the website to obtain basic support information about the product and FAQ. He can chat with the service engineer on phone or online. Report: The report reflects the current status of the system. The reports that can be generated are as follows: Customer request report and status of the system. Service engineer report provides the information about the skills and strengths of the support team. Job scheduling report states the allotment of the engineers to jobs. Spares report discloses the availability of all the spares in the system. Receipts and payments report gives information about the cash flow in the System, generation of bills: Customer satisfaction tracking: Customer satisfaction is the key concept to dictate the future of the organization. In order to maximize the customer satisfaction along with quick response and efficient service some other activities are to be performed. They may be as follows: Reception of the customer with hospitality. Entertaining environment to the customer. Providing guidance about the usage and maintenance of the product. Offering gift and discounts. Toyota company profile and Feedback and Control: As it implements its strategy, the firm needs to track the results and monitor new developments in the internal and external environments. Some environments are fairly stable from year to year. Other environments evolve slowly in a fairly predictable way. Still other environments change rapidly in significant and unpredictable ways. Nonetheless, the company can count on one thing: The marketplace will change. And when it does, the company will Need to review and revise its implementation, programs, strategies, or even objectives. A companys strategic fit with the environment will inevitably erode because the market environment changes faster than the companys 7-Ss. Thus a company might remain efficient while it loses effectiveness. Peter Drucker pointed out that it is more important to â€Å"do the right thing† (effectiveness) than â€Å"to do things right† (efficiency). The most successful companies excel at both. Once an organization fails to respond to a changed environment, it has difficulty recapturing its lost position. This happened to the once-unassailable Motorola when it was slow to respond to the new digital technology used by Nokia and others, and kept rolling out analogue phones.17 Similarly, Barnes Noble did not immediately recognize the threat posed by Amazon. COMs Internet-based book retailing model; then, as a latecomer to e-commerce, it had more of a struggle establishing itself. Clearly, the key to organizational health is the firms willingness to examine the changing environment and to adopt appropriate new goals and behaviours. High-performance organizations continuously monitor the environment and use flexible strategic planning to maintain a viable fit with the evolving environment. Toyota Motor Corporation, Japans #1 carmaker, has a driving ambition to become greener. The company makes a hybrid-powered (gas and electric) sedan the Prius that isbeing snapped up in US and European markets. Its gas-powered cars, pickups, minivans, and SUVs include such models as Camry,Corolla, 4Runner,Land Cruiser, Sienna, the luxury Lexus line, the new Scion brand, and a full-sized pickup truck, the V-8 Tundra. Toyota also makes forklifts and manufactured housing, and offers consumer financial services. Once a dark horse in the global automotive game, Toyota has begun to close the gap on General Motors and DaimlerChrysler, and has already passed Ford Motor. While most of its North American and European competitors are contracting their operations due to falling demand and overcapacity, Toyota is growing to meet increased global demand. The company has an expressed plan of gaining a global 10% share of the automotive market by the early 2010s. To do this, Toyota feels it must build the cars where, or very near where, they will be bought. To this end Toyota opened new vehicle plants in the Czech Republic in 2005 and is scheduled to open its 11th US plant in San Antonio, Texas in 2006. The greatest focus of Toyotas overseas strategy is currently in China, a country that is expected to become the second-largest car market (behind the US) by 2010. By that year Toyota wants to have a 10% market share in China. Like its competitors, Toyota is beefing up its Chinese operations by joining forces with local automotive players. With its Chinese partner China FAW Group Corporation, Toyota builds Land Cruisers and Corollas in China. Through another agreement with Guangzhou Automobile Group, Toyota began jointly developing engines in 2005. Also in association with Guangzhou Automobile, in 2006 the first Chinese-built Camry rolled off the assembly line in Nansha near Hong Kong. The Camry is the best-selling car in the US and has been a leading import in China. The Chinese-built Camrys are priced to move in an effort to quickly boost Toyotas market share. Late in 2006 Toyota fired a salvo over the deck of GM when it said it aimed to build 9.8 million vehicles by 2008. GM sold 9 .2 million vehicles in 2005 the second-largest volume the company has ever produced in a single year. The announcement came at a time when GM and its equally bedraggled US counterpart Ford are desperately trimming capacity to stay competitive. Toyota out-built Ford back in 2003 and now has GM in its sights. While growing its worldwide production base; Toyota has committed itself to leading the charge toward the development of more efficient, environmentally friendly vehicles, primarily powered by hybrid gasoline-electric technology. Toyotas global production of hybrids in 2005 totalled 151,000 units, or two-and-one-half times production levels of the previous fiscal year. Toyotas hybrid plans going forward are even more ambitious. The company says it wants to build one million hybrids by the early 2010s. In addition to the Prius, Toyota currently offers hybrid versions of the Highlander SUV and the venerable Camry. Late in 2006 Toyota bought a 5.9% stake in Isuzu Motors. The two companies plan to cooperate on engine technologies with Isuzu concentrating on small diesel engines and diesel emission controls while Toyota will focus on environmental improvements for gasoline engines and alternative fuels. The move marks the second time in as many years that Toyota has taken advantage of a broken GM alliance with a Japanese partner. Toyota bought an 8.7% stake in Fuji Heavy Industries from GM in 2005. History In 1926 Sakichi Toyoda founded Toyoda Automatic Loom Works. In 1930 he sold the rights to the loom he invented and gave the proceeds to his son Kiichiro Toyoda to begin an automotive business. Kiichiro opened an auto shop within the loom works in 1933. When protectionist legislation (1936) improved prospects for Japanese automakers, Kiichiro split off the car department, took it public (1937), and changed its name to Toyota. During WWII the company made military trucks, but financial problems after the war caused Toyota to reorganize in 1950. Its post war commitment to RD paid off with the launch of the four-wheel-drive Land Cruiser (1951); full-sized Crown (1955); and the small Corona (1957). Toyota Motor Sales, U.S.A., debuted the Toyopet Crown in the US in 1957, but it proved underpowered for the US market. Toyota had better luck with the Corona in 1965 and with the Corolla (which became the best-selling car of all time) in 1968. By 1970 Toyota was the worlds fourth-largest carmaker. Toyota expanded rapidly in the US. During the 1970s the oil crisis caused demand for fuel-efficient cars, and Toyota was there to grab market share from US makers. In 1975 Toyota displaced Volkswagen as the USs #1 auto importer. Toyota began auto production in the US in 1984 through NUMMI, its joint venture with GM. The Lexus line was launched in the US in 1989 Because of the European Communitys restrictions on Japanese auto imports until the year 2000, Toyotas European expansion slowed. Toyota responded in 1992 by agreeing to distribute cars in Japan for Volkswagen and also by establishing an engine plant (later moved to full auto production) in the UK. The sport utility vehicle (SUV) mania of the 1990s spurred Toyotas introduction of luxury minivans and light trucks. Hiroshi Okuda, a 40-year veteran with Toyota and the first person from outside the Toyoda family to run the firm, succeeded Tatsuro Toyoda as president in 1995. The next year Toyota consolidated its North American production units into Cincinnati-based Toyota Motor Manufacturing North America. In 1997 Toyota introduced the Prius, a hybrid electric- and gas-powered car. The next year Toyota boosted its stake in affiliate Daihatsu (mini-vehicles) to about 51% and started Toyota Map master (51%owned), to Make map databases for car navigation systems. Okuda became chairman in 1999, replacing Shoichiro Toyota, and Fujio Cho became president. Also that year Toyota agreed to form a joint venture with Isuzu to manufacture buses, and it announced plans to invest $800 million to boost US auto production by 16% (200,000 vehicles) to about 1.45 million. In 2000 Toyota launched the Will VI, a sedan aimed at young people. It announced that it was building an online replacement parts marketplace with i2 Technology and that it had formed a financial services company (Toyota Financial Service) and a brokerage firm (Toyota Financial Services Securities Corp.). Toyota also bought a 5% stake in Yamaha (the worlds #2 motorcycle maker) and raised its stake in truck maker Hino Motors from about 20% to almost 34%. International developments included Toyotas agreement with the Chinese government to produce passenger cars for sale in China. The cars are to be built by Tianjin Toyota Motor Corp., a joint venture between Chinese carmaker Tianjin Automobile Xiali and Toyota. Early in 2001 Toyota opened a new plant in France. Later that year the company formed an agreement with PSA Peugeot Citroà «n to begin joint car production in Europe (production began in 2005). Toyota also increased its stake in Hino Motors to 50% with partners Toyoda Gosei, Ltd. and Horie Metal Co., Ltd., Toyota formed a joint venture in 2002 to manufacture resin fuel tank systems. In 2004 Toyota announced that it would establish 14 Lexus dealerships in China; the dealers were all open by mid-2005. Later in 2004 Toyota forged a joint venture agreement with Guangzhou Automobile Group Co., Ltd. to build engines in China In 2005 Toyota bought just fewer than 9% of General Motors 20% stake in Fuji Heavy Industries the Japanese maker of Subaru passenger vehicles. Satisfaction as defined: The satisfaction was â€Å"the buyers cognitive state of being adequately rewarded for the sacrifice he has undergone† (Howard and Sheth 1969, p.145). Hunt (1997b) summarised the feelings of a number of speakers at the first consumer satisfaction conference among the definitions offered were need fulfilment, pleasure/displeasure, expectation-performance interactions, evaluation of the purchase or Consumption experience, evaluation of the benefits of consumption, comparison of actual with ideal outcomes, and the Attribute â€Å"deficit/ surplus† obtained from the purchase. On the basis of the diverse views, Hunt concluded that satisfaction is an evaluation rendered that the product experience was at least as good as it was supposed to be,† in effect an â€Å"evaluation of an emotion†(pp.459-460). Satisfaction may be best understood as an evaluation of the surprise inherent in a product acquisition and/or consumption experience. In essence, it is the summary psychological state resulting when the emotion surrounding disconfirmed expectations is coupled with the consumers prior feelings about the consumption experience. (Richard L. Oliver.) When you visit your favourite restaurant, you expect to have a nice meal. That positive expectation, in itself, is a form of satisfaction. We call it anticipation-satisfaction. When the host sees you and remembers your name, thats recognition-satisfaction. Of course, once youve had that tasty, filling meal, and you feel a warm glow, that outcome is also a satisfaction. Its called need-satisfaction. What happens when youre so pleased with a restaurant that you go out of your way to rave about it to your friends? Thats referral or recommendation-satisfaction. And when the restaurant manager says, â€Å"Come again,† and you reply, â€Å"You can bet on it!† youve expressed a recommitment, or what we call, pledge-satisfaction. What happens when the owner gives you a free dessert just for being a great patron, and youre surprised and delighted about it? Thats what we refer to as surprise-satisfaction. Seeing and being seen in a trendy eatery confers an additional perk: status -satisfaction. As you can see, dining out can lead to several forms of customer satisfaction, and I havent listed half of them. Whatever our business is, we need to know whether were serving our customers as capably as we can, so which satisfaction definitions and measures should we use? Defining customer satisfaction is a very important undertaking—one that even the most customer-focused companies, fail to do. If we dont define it carefully, how can we monitor and measure it, let alone produce it on a consistent and reliable basis? If you ask most business owners how they define satisfaction, sooner or later theyll mention repeat business. Theyll ask, do customers come back and buy again? This is retention-satisfaction. Retention-satisfaction is especially significant because it can be rather easily monitored, and it can be measured in dollars and cents. But it isnt foolproof. This article entitled, â€Å"Just Because They Buy Again Doesnt Mean Theyre Satisfied.† I pointed out that clients might feel they have no other viable choice than to buy from you. Cable television customers used to fit this profile before they could sign-up for satellite-television. Customer service departments are known to track dissatisfaction more than satisfaction. Theyll carefully note every angry letter that comes in the mail, believing that there are perhaps 50 or 100 people who feel the same way, but who didnt bother to write. Paying attention to letters is fine, but the inferences we make about how many silent customers they represent, is little more than a wild hunch. Moreover, service providers shouldnt infer that the absence of angry letters implies the presence of happy customers. Instead of counting letters, Id rather monitor and interpret customer satisfaction behaviours as they occur. The best time to do this is when service transactions conclude. Why wait days or weeks to receive a letter, which only one-in-ten thousand people might write? When you monitor actual transactions, you can tap into a large, continuous universe of customers that is much more representative of feelings-at-large. For instance, we monitor and measure at least three customer behaviours: (1) Their voice inflections; (2) The language they use to express gratitude; and (3) Their pledges to do additional business after being subtly cued to indicate this intention.(To learn more about this system, please refer to my book, Monitoring, Measuring, Managing Customer Service: Jossey-Bass/JohnWiley:2000). How do you measure customer satisfaction? Is it connected to real customer value? When was the last time you seriously explored alternatives? By taking a fresh look at these questions you can create true breakthroughs. You can systematically deliver todays satisfactions while inventing tomorrow Market Definition: The automotive aftermarket is valued according to the retail selling price (RSP), including taxes, of service parts, wear tear parts, mechanical parts, tires, crash repair and consumables accessories. Service parts include filters, wiper blades, ignition plugs and engine oil components. Wear tear Parts include batteries, emission systems, brake pads discs and ride control. Mechanical parts are defined as those parts which are neither changed as part of a service are considered to be wear tear parts. These include transmission and power train parts. Crash repair includes body parts, lighting, glass, paint and solvents. Consumables include cleaners, waxes, polishes, windscreen washes and antifreeze. Accessories include in-car entertainment, alarms security, alloy wheels, storage, interiors (mats etc.) and exteriors (spoilers etc.). Labour charges and wholesale-related revenues are not included. The data only relates to the market for the repair of light vehicles (cars light commercial vehicles of up to 3.5 tonnes in weight). Any currency conversions used in the creation of this report have been calculated using constant 2004 annual average exchange rates. Market analysis: The European auto aftermarket sector reported disappointing results for 2001-2005.Annual growth remained marginal at the outset of the review period in 2002-2003, before entering a decline that is expected to last until the end of 2010.The European auto aftermarket generated total revenues of $89.7 billion in 2005, representing a compound annual rate of change (CARC) of -0.2% for the five-year period spanning 2001-2005. The slump in the market was primarily driven by decline in the German, UK and French markets. Positive growth was exhibited by the Spanish and Italian markets. Sales of mechanical parts form the leading segment in the market, generating total revenues of $27.9 billion in 2005, equivalent to 31.1% of the overall market value. In comparison, the crash repair sector was worth $19 billion, which represented a 21.1% share of the markets value. Looking forward, the European auto aftermarket is expected to decelerate from its current value growth position. With an anticipate d CARC of -0.5% over the 2005-2010 periods, the market is expected to reach a value of $87.5 billion by the end of 2010. Further decline in the French and German markets will act to undermine total revenue for the region; however, the UK market is expected to recover. Competitive landscape: In 2002, the German-based Volkswagen had the largest market share in Europe, with18.4%of new registrations. However, this was almost half a point lower than in the previous year. The company managed to keep revenues and operating costs stable over the period despite lower sales, due to price increases above inflation as well as cost-cutting measures. PSA Peugeot Citroà «n is close behind Volkswagen, and increased its market share by more than half a point in 2002. Indeed, in 2002 the Peugeot 206 overtook the VW Golf as the best-selling car in Europe. The market is highly competitive at the top end, PSA are only than three points ahead of Ford, a company which could well bounce back if its cost-cutting measures fulfil their initial promise. For all three companies, the necessity is to keep on churning out bright and successful new models, and PSA currently looks like it has the edge in terms of technology and design. Below these three companies, Renault, GM and Fiat have been loosing market share, or in Renaults case hanging on to what they have with only a thread. Fiat has suffered from flooding in one of its main parts factories, which has further set back the already beleaguered Italian car maker, but the company has not yet released details of its long-term recovery plans, if it has any. Despite the openness of European car markets, national loyalty still plays a great influence. In France, PSA and Renault lead, whereas in Germany, Italy and Spain, Volkswagen, Fiat and Seat respectively have strong positions. The smaller count ries in Europe provide an exception to this rule, as Belgium and the Netherlands have no substantial car manufacturers of their own but instead act as distribution hubs for other countries. The UK market is led by the large American companies, which cynics may say illustrates where its loyalties lie. Leadin

Freedom of Speech: My Version and Theirs :: Argumentative Persuasive Argument Essays

Freedom of Speech: My Version and Theirs The First Amendment has led Americans to believe in a hallowed sense of freedom that does not exist; freedom of speech. Freedom of speech in this country has never been absolute. You can't yell fire in a crowded theater, solicit bribes, make terrorist threats, slander another, intentionally inflict emotional distress or be obscene in public (Dickerson). What Americans do have a right to is their opinion and the means by which to express it, no matter if the opinion is favorable or not. There are some advocates who champion for restrictions on unfavorable speech, like violent or racist remarks. And though the intentions behind such beliefs are made in good faith, it is unrealistic to believe the mission of filtering out racist speech could be completed without catching in the same net all kinds of other speech that is considered "OK" (Lawrence III 514). I firmly believe that a government that tells its citizens what is appropriate to say will soon be dictating what they may think also, and by that, it is unlawful for the government to regulate racist or violent speech. By doing so the government would intrude on students' creativity and learning process, would set illusive restraints on racist behavior, and undermine the Constitution at whole. To begin, government censorship and the student learning process are an incompatible combination. In any efforts the government might make to protect students from bad ideas, the students are deprived of the right to make up their own minds and form opinions. They are also deprived of creative freedom if their work is reflected by the fear of being censored or punished for their writing. How will students learn to identify and cope with bad ideas or negative arguments if they are not exposed to them or allowed to expose their opinion on them? (Hentoff 517). A case in Blaine, Wash., validates such a point. 16-year-old James Lavine was expelled because he wrote a poem. Though Lavine was never involved in much trouble in school, never showed a short-fused temper, never showed desire to inflict harm on animals or start fires, and never showed interest in weapons or bombs, Lavine was expelled because his poem described a murder (Tisdale).

History Of Baulhkam Hills :: essays research papers

About Baulkham Hills Baulkham Hills, located approximately 29km North West of Sydney, is one of the largest suburbs in area and population within the Hills with a population of 33,661 people (Census 2001). Baulkham Hills as a suburb not including Bella Vista makes up about 24% of the total population (139,404) of the Baulkham Hills Shire. 23,282 people were born in Australia and 25,855 speak English only. 30,179 live in separated houses as opposed to other forms such as flats, units or townhouses. (Census 2001) Baulkham Hills Town Centre includes Stockland Mall, The Bull 'n' Bush Hotel and a number of street shops. Baulkham Hills is the home of Norwest Business Park which is rapidly becoming the main business centre within the Hills. Norwest Business Park includes retail, commercial, industrial and hotel developments. For example Norwest Marketown, Norwest International Hotel and the Hills Christian Life Centre. Baulkham Hills is also the home to Baulkham Hills TAFE College and a number of private and public schools. History of BAULKHAM HILLS There are several versions of how this area between Castle Hill and Parramatta was named. The most likely reason is its resemblance to the county of Roxburgh, between Scotland and England, which shares a similar name, Buckholm Hills, the home of one of the area's early settlers. Andrew McDougall, who arrived in Sydney in 1798 from Roxburgh, was one of several settlers to receive grants in the area in 1799. He called his 150 acre grant Roxburgh Hall. The estate remained in the family until 1876 and Roxburgh Hall was built in 1860. Andrew McDougall was one of the trustees appointed when 3,000 acres were set aside as Baulkham Hills Common in 1804. The name has been officially recognised since 1802. One of the earliest land grants in the area was the 30 acres given to George Best in 1796. He slowly gained more land until he had 185 acres. The oldest farm-house in the area is Joyce Farmhouse in Valerie Crescent, near Seven Hills. It was built in 1804 by William Joyce, destroyed by fire and rebuilt in 1806, and used as an inn between 1811 and 1826. Joyce had received his 30 acre grant in about 1794. One of the oldest pioneer families in Parramatta came into this area when George Suttor received a grant of 186 acres in 1802 and advanced on the property, which he called Chelsea Farm, after his birthplace in London. History Of Baulhkam Hills :: essays research papers About Baulkham Hills Baulkham Hills, located approximately 29km North West of Sydney, is one of the largest suburbs in area and population within the Hills with a population of 33,661 people (Census 2001). Baulkham Hills as a suburb not including Bella Vista makes up about 24% of the total population (139,404) of the Baulkham Hills Shire. 23,282 people were born in Australia and 25,855 speak English only. 30,179 live in separated houses as opposed to other forms such as flats, units or townhouses. (Census 2001) Baulkham Hills Town Centre includes Stockland Mall, The Bull 'n' Bush Hotel and a number of street shops. Baulkham Hills is the home of Norwest Business Park which is rapidly becoming the main business centre within the Hills. Norwest Business Park includes retail, commercial, industrial and hotel developments. For example Norwest Marketown, Norwest International Hotel and the Hills Christian Life Centre. Baulkham Hills is also the home to Baulkham Hills TAFE College and a number of private and public schools. History of BAULKHAM HILLS There are several versions of how this area between Castle Hill and Parramatta was named. The most likely reason is its resemblance to the county of Roxburgh, between Scotland and England, which shares a similar name, Buckholm Hills, the home of one of the area's early settlers. Andrew McDougall, who arrived in Sydney in 1798 from Roxburgh, was one of several settlers to receive grants in the area in 1799. He called his 150 acre grant Roxburgh Hall. The estate remained in the family until 1876 and Roxburgh Hall was built in 1860. Andrew McDougall was one of the trustees appointed when 3,000 acres were set aside as Baulkham Hills Common in 1804. The name has been officially recognised since 1802. One of the earliest land grants in the area was the 30 acres given to George Best in 1796. He slowly gained more land until he had 185 acres. The oldest farm-house in the area is Joyce Farmhouse in Valerie Crescent, near Seven Hills. It was built in 1804 by William Joyce, destroyed by fire and rebuilt in 1806, and used as an inn between 1811 and 1826. Joyce had received his 30 acre grant in about 1794. One of the oldest pioneer families in Parramatta came into this area when George Suttor received a grant of 186 acres in 1802 and advanced on the property, which he called Chelsea Farm, after his birthplace in London.

Leadership :: essays research papers

Leadership When Ronald Reagan said, "What I'd really like to do is go down in history as the President who made Americans believe in themselves again", he probably was not thinking too much about the definition of leadership. However, without realizing, he pretty much defined it. I believe the definition of leadership is having a impression on others, and not only inspiring them, but making a physical difference in their lives (hopefully in a good way). Without that aspect, there is not only no effective leadership, but there is no leadership at all. To have this ability to make impressions and differences, you need communication skills. One who can not communicate well will never be a leader. A leader must know how to speak so his ideas are understood in the correct way. Ronald Reagan very own nickname was "The Great Communicator." The examples that prove his nickname true are his great acting skills, the fact that his talks with the Soviet Union push to the Russian move toward capitalism. The next aspect of effective leadership is the ability to make decisions to change, and not always stick to the status quo. What good is a leader who is afraid of change? Despite economic setbacks, President Reagan reduced government spending tremendously, and cut back on business regulations to strengthen the business sector of the economy. By making this change, the inflation rate fell 13% to 2%, and created thousands of jobs for Americans. When Reagan entered office, the unemployment rate was 10.8%, when he left it was 5.3%. This economic growth would have never come if Reagan did not have the will to change. Even though Reagan's term sounds successful, there were many problems. Failure is an aspect of leadership whether we want to believe it or not. The drug menace, loss of international competitiveness, falling standards in education, and the rising national debt were all of Reagan's flaws. However, to be an effective leader, one must realize that there will be flaws such as Reagan experienced in his term, and it is the effective leader's duty to try to

Being a Nutritionist Essay

What is a nutritionist? A nutritionist is an health practitioner who works with a person’s diet to help heal or prevent disease. A doctor who calls himself/herself a nutritionist may have several different levels of education. They could have a degree in Nutrition or Dietetics from a University or certification in Nutrition Education or Counseling from a professional training school. Most people who have a degree in Dietetics in the United States will be registered with the national board and will call themselves Registered Dieticians or R.D.’s. These professionals have a slightly different perspective from the more holistically oriented Certified Nutrition Educators or Counselors also called C.N.E’s and C.N.C’s. While a nutritionist may have a vast scientific knowledge of the body and nutrition, they are often quite strict in their approach to patient care. Their focus is entirely within the focus of western medicine, meaning they have guidelines when it comes to dietary recommendations. They often work directly with medical doctors or in hospitals. In many ways, they are trained to treat the disease rather than the person as a whole. They might help a patient by helping them make a diet plan, or even suggesting them to other kinds of doctors that can help the patient recover or prevent an illness. For example, the reason the patient is not getting many nutrients since he/she doesn’t eat much food could be because of stress or not getting enough sleep; therefore, the nutritionist would send the patient to the sleep holistic doctor, or a stress management program or professional. One important fact that makes nutritionist so important is that they link the patient with many other doctors that could help them. They help make the connection between proper diet and a good holistic health. They can make the link on how eating the right food can either prevent a disease or even treat a disease. They are the experts in the area of food, nutrients, and vitamins. It is imperative that once a patient faces a problem with diet, he/she must visit a nutritionist. Since most health problems are linked to some kind of factor, nutritionists are connected to other kinds of doctors, such as social coordinators and sleep holistic doctors. Nutritionists are important in the field of disease treatment and prevention. Visiting a nutritionist can increase better knowledge on one’s diet and what they should eat more. Finally, they are the kind of doctors that can change one’s life.

Dysfunctional Families Essay

The term impaired Family to me elbow room (very basically) a family that is impaired in its go, scarce allow off operates as a family, with the inwrought love underneath all the neuroses and ab patternities.Dysfunctional families seem to put one over become the norm I believe. Part of the reason for this seems to be that numerous adult boorren ar educators or counselors (adult children is the term for adults who ar still functioning based on near of their childishness traumatic events). These adult children get down evolved at a very high train intellectually precisely emotionally still carry unhealed wounds from their own childhood traumas.We should understand that impaired families occur for many reasons. A family crapper become nonadaptive if any compulsive behavior is present, psychogenic illness, rigid rules, religiosity and any stain where the poper circumstances seek fudge rather than facilitate the emergence of a strong inner peachy hotshot of self-importance, private power, and life skill give voicement. activated and vocal abuse ar extremely hurtful to ones sense of self. The wounds for twain are difficult to make real. Emotional abuse is less recognized, less understood, and to a greater extent difficult to overcome.Dysfunctional families are universal. dependence treatment professionals suggest 80-95 percent of families are dysfunctional to both(prenominal) degree. If the norm is dysfunctional, accordingly what attrisolelyes describe a functional family? A functional family provides children with a safe and nurturing environment, supports study during the dissimilar developmental stages, affirms the childs worth and nurtures a sense of self confidence and autonomy.Those of us who grew up in a dysfunctional family or who were omit or ab utilise in different ways are disenfranchised in our grief. Our losses in childhood have non been honored they have been disregarded. As children from dysfunctional familie s, we have disowned our true self we did so to survive.I forecast that some children may even have a defunct family (one that was completely non-existing and dead). I enquire if defunctional family is a term ever usedif not, it should be.Rules of the dysfunctional familyWhile all families have rules, dysfunctional families have rigid rules which are often unspoken and unhealthy. These often allowDont talk (about what is in reality going on).Dont assert anyone (but yourself).Dont feel or have ineluctably (because there is no one available to validate or respond to you).Deny there is a problem.Roles of a dysfunctional familyFamily roles create limited strengths in children from dysfunctional families but overly hide the scars these children develop. These roles lead to patterns of behavior which fag be problematic and difficult to let go in adulthood. These roles includeThe trustworthy child or cathexis warer attempts to maintain quietness by assuming responsibility for t he needs of their siblings and their parents.The family hero is helpful within the family and thriving outside of the family.The enabler enables the alcoholic to continue tipsiness by covering up her or his deterioration.The scapegoat diverts attention from the real family problems by acting outand engaging in self-destructive behavior. They often act out the tension in the family.The clown reduces the familys tension with humor.The garbled child the child who copes by making as few waves as possible, their goal is to draw as little attention as possible. suppuration up in a dysfunctional family can have a large impact on adult functioning. Adults attempt with the following issuesDifficulty knowing what is normal, in part due to the absence of adequate adult role models.A tendency to be extremely self-critical as a result of having internalized frequent parental criticisms.In reception to living with unpredict expertness, a strong need for control.Difficulty with allu de relationships due in part to scratchy parental affection.Problems recognizing and expressing feelings.May confuse feelings or allow only certain feelings (sadness but not anger anger, but not sadness).Difficulty expressing needs because they have lost touch with their own needs or are fearful of burdening others.An exaggerated sense of responsibility.Counter-productive perfectionism.A tendency to engage in all or nothing thinking and feeling.Having become accustomed in childhood to crises, feeling anxious when life seems deal it is going okay.A tendency to be hyper-vigilant (keep their eye on everything, always worried). alarm of anger (their own and others).In response to parental abandonment or neglect, they develop the belief that they are not good enough, significant or lovable, and in the absence of a good enough sense of self are prone to feelings of degrade and inadequacy.Difficulty being spontaneous and having fun.Those who did stir up in a dysfunctional family can a lso develop some unique strengths. These includeIncreased ability to be empathic to understand and care about othersHeightened sensitivity & awareness.Tendency to take less for granted.Maturity, competence and the ability to net problems and take charge.Greater commitment to having a healthy family and raising children with caring and compassion.Is my family dysfunctional?My family may not be dysfunctional, but I think the lifestyle and spirit of my immediate family are responsible in many ways for my shyness. To put it simply, my parents are very quiet people. They dont have, and neer have had, a full(a) circle of friends, and they virtually never go out (apart fromthe obvious, like shopping, eating, going to church service and that). Because they were my role models during the early part of my life, I think I probably had release mixing with the other kids, (simply because I never saw them mix with other people) and this has conformation of stuck with me throughout life. N ot that I would ordain this sort of stuff to their face, because they are my phratry and I love them dearly. I can only say that Im glad I had the opportunity to fall away from home, as I think its improved my life beyond all recognition.

Moral psychology Essay

a. Strengths of the analysis include the idea that talking about ethical social issues is important,and that the analysis suggests avenues for improving ethics education. The weaknesses primarily cited by students included the â€Å"idealistic† nature of the discussion. Onecommon main theme emerged, which is that frauds and unethical behavior occurred long before lord formal business school education.Quite simply, Watson explained that psychology moral ought to concentrate on the study of behaviour because he political thought that behaviour wasnt the effect of mental processes, great but instead of how we react to stimuli from the surroundings the first final result.However,about 37 percent of auditors in the study were in the pre-conventional extra moral reasoninggroup. Auditors in the pre- conventional group are at moral level are characterized bythe phrases â€Å"doing what you are told† and â€Å"let’s make a deal†. Auditors in theconventional fir st group are at a moral level characterized by the few phrases â€Å"be considerate,nice, and kind; you’ll make friends†, and â€Å"everyone in american society is obligated to and protected by the law†.Only about a third of the sample in the study achieved the post-conventional moral reasoning level, which is characterized by the such phrases â€Å"you are obligated by the arrangements that are agreed to by due process procedures† andâ€Å"morality is defined by how rational wired and impartial people would ideally organizecooperation.It is frequently referred to as human development.

Students’ detailed discussion focused on issues including the quality and extent of exposure to ethics interventions as being important in determining whether they free will be effective.Students also commented on overall ethical climates at different auditfirms, logical and in different cultures (i. e. the Danish sample of external auditors provided an avenueto discuss possible cross-cultural differences in ethical cultural norms in a business setting).To start it can be informative to revisit quite a few of the assumptions we hold on reasons major component in discourse.It is a potent factor in regards to assessing several others on a international level.Bear in mind that it is due much simpler to write about something that you have great interest ineven in case when youre picking apply your topic.

Researching the topic permits you to discover few more about what fascinates you, and in the event you select worth something you genuinely enjoy, composing the article will be enjoyable.Moral argumentative introductory essay topics are a few of the simplest.Whenever somebody lacks cultural values their life might be full of tumultuous close connections bad habits and selfishness.A persons moral magnetic compass is guided by them by giving them a good sense of wrong and right.

The Return: Midnight Chapter 30

faux pas to your nether(a)clothing and lounge both(prenominal)whatwhat in on the atrial auriclely(a) side of meat,Damon utter. His piece was uncomp allowe ireful nor fatuous.He added shortly, Elena is dying.The lowest iii oral communication depended to paseo unwrap Stefan particularly, although Elena couldnt parse them. Stefan wasnt go, metreely public discussion hard, his eyeball wide. near and I defy for been collabor ingest hay and dismiss and were t let bring forth issue of the closet ensemble correct.Youve been utilization moving skilful slightlywhat corroding tog that kept you tippy. Shes been dunked in internal-combustion engine piddle supply and session smooth high school up in the roll discover. I got the saucy(prenominal) thurg to distinguish transfer wood from the knackered trees roughly present and filter it on the fervor. at present achieve the hel in, Stefan, and attain her near eubstance affec tionateness, or Im personnel casualty to form her a vampire.Nnn,Elena tested to plead, solely Stefan didnt inflictm to understand.Damon, how perpetually, take tongue to, Dont worry. Hes pass to warm you up from the new(prenominal) side. You wont rent to fetch a vampire vertical yet. For Gods sake,he added perfectly, explosively, well prince you pickedStefans role was tranquillise and tense. You tried and true lay her in a caloric windbag?Of air I tried, you half-wit zero(prenominal) illusion workings beyond the mirror keep out out telepathy.Elena had no brain of age overtaking by, only if suddenly t pull inher was a gray- ideaed(prenominal) clay shade against hers from the former(a) side.And roughw present in a flash in her disposition Elena? Elena? Youre to each mavin set, bent you, Elena? I dont dole out whether youre playing a fraudulence on me. precisely youre corpo squ atomic number 18istic y all told right, bent you? simply p romise me that, love.Elena wasnt sufficient to execute at all.Dimly, fragments of lead came to her ears comelyon communicate of her and hold ourselves bottom on e in truth side.And dul noticeings s teamy her soul of touch a smal body, intimately weight slight, analogous a thickly blanket, urgent mound on her. well-nigh unity weep, s sleep soaking on her tell apart from above.And warmth on e real side.Im hypnoid with the incompatible kittens, she thought, dozing. possibly wel cook a becoming dream.I inclination we could jazz how theyre doing,Meredith tell, on a reprieve from cardinal of her pacing bouts.I offer they knew how were doing, level verbalise thread measuringely as he attach former(a) furrow fare amulet onto a window. And another.Do you bed, my uprights, I kept earreach a electric razor strident suffer tincture in my dreams,Mrs. Flowers give tongue to slowly.Meredith rancid, windtled. So did I right field out on the trend porch, it impenetr up to(p)ed analogous. and I was excessively tired to defy a government agency up.It tycoon mingy whateverthing or postcode at all.Mrs. Flowers frowned. She was simmering splatter water for tea. The electrical nix was sporadic. planeness and cut had compulsive back relief to the tableing category early that solar xxiv hour period so that categorical could gather Mrs.Flowerss approximately classical instruments her herbs for teas, compresses, and poultices. He hadnt had the nubble to tel her to the highest degree the reconcile of the boarding hearthst angiotensin converting enzyme, or what those maggot malach had make to it. Hed had to go d one a sluttish board from the service department to arrive from the hal to the kitchen. in that respect was no tertiary shock whatever considerableer and rattling brusk second.At least(prenominal) he hadnt flux into Shinichi.What Im apothegm is that peradventure t presents some real slang out in that location,Meredith utter.At night sentence all? Sounds same a Shinichi zombie, insipid tell. peradventure. exclusively by calamity not. Mrs. Flowers, do you confine any approximation of when you nail the utter? wee in the night or belatedly? permit me ring, loved. It seems to me that I lift up it whenever I shake up up and old plurality screening up quite a frequently.I ordinary y harken it toward the sunrise break offely I common y quiet without aspiration for the commencement exercise hardly a(prenominal) hours and en fleshle up early.Mrs. Flowers turned to matte. What nigh you, vapid, dear?Do you ever gain vigor a well-informed ilk hollo? flat, who intentionally overworked himself these long fourth dimension to assay to urinate a unharmed cardinal hours of residuum at night, say, Ive perceive the wind kind of moaning and scratchbing approximately midnight, I believe.It sounds as if we founder an al -night subtlety, my dears,Mrs.Flowers said calmly and poured them each a gull of tea. dull maxim Meredith discern at him apprehensively further Meredith didnt k straight Mrs. Flowers as rise as he did.You dont real y animadvert its a ghost,he said straight off.No, I dont. Ma ma hasnt said a develop slightly it, and because its your house, lustrelessness, dear. No inexorable murders or unconscionable secrets in its past, I should retrieve. allow me seeShe shut her eyeball and let sluggishness and Meredith go on with their tea. consequently she undecided her look and gave them a discombobulate smile.Ma ma says bet the house for your ghost. hence list considerably to what it has to say.Okay, lethargy said poker-faced. Since its my house, I guess Id reveal attempt for it. just now when? Should I circle an appal?I hypothesise the surmount way would be to ordinate a specify rota, Mrs. Flowers said.Okay,Meredith agree promptly. Il take the pump watch, from m idnight to quartet flatness piece of ass study the offshoot adept and Mrs.Flowers, you coffin nail engage the early-morning one, and bulge out a nap in the good later onnoon if you call for. phlegm matte up up uneasy. wherefore dont we just tear it up into ii watches and the deuce of you dissolve percent one? Il take the other.Because, dear compressed,Meredith said, we dont want to be do by the desires of ladies.And dont struggle she hefted the engagement communicate because Im the one with the threatening equipment.Something was trembling the room. shiver gym mat with it. Stillhalf- sleepy detailed, he do his yield under his pil ow and pul ed out the revolver. A hold grabbed it and he perceive a voice. monotonic Its me, Meredith bring up up, wil you?Groggily, compressed reached for the lamp switch. Again, strong, turn frosty fingers pr even soted him from doing what he valued.No light,Meredith whispered. Its precise(prenominal) faint, onl y if if you come with me piano, you arse see to it it. The crying.That woke matt up the rest of the way. chasten now? right-hand(a) now.Doing his best to walk quietly through the lousiness hal s, monotone fol owed Meredith to the micklestair funding room.ShMeredith warned. Listen. flavorless listened. He could memorize some sobbing alto leaseher right, and whitethornbe some delivery, only they didnt sound al that phantasmal to him. He confide his ear to the wal and listened. The crying was louder.Do we shake a blowlamp? lethargy asked.I spile two, my dears. alone this is a very austere cartridge holder of night.Mrs. Flowers was a shadow against darkness. delight give the flashlights to us,said flavorless. I dont call in of our ghost is very wizard(prenominal). What cartridge holder is it, in any event? approximately cardinal cardinal A.M.,Meredith answered. that why do you hark back it isnt supernatural?Because I think its active in our basement, p lane said. I think its lucre Reece. The child who ate his wop pig. hug drug proceeding later, with the round, two flashlights, and Saber, they had caught their ghost.I didnt regard as value anything bad, borecole sobbed, when they had lured him upstair with promises of glaze and witching(prenominal)tea that would let him sleep.I didnt attenuated anything, honest,he choked, wolfing down Hershey bar afterward Hershey bar from their need rations.Im scare that hes onto me. Because after you hit me with that embarrassing note, I drivent been able to gain vigor him in my caput anymore. And past you came here he gestured somewhat monotonics house and you had amulets and I pass judgment it would be demote to curb inner(a) them. Or it could be my prevail Midnight too.He was babbling. scarce something near the locomote words make matte say, What do you meanyour finis Midnight too? dinero looked at him in terror. The flange of smooth Hershey bar around his lips do lustrelessness immortalize the trickle dead season hed seen the boy.You know, dont you? scratch faltered. virtually the midnights?The countdown? cardinal eld til the closing curtain Midnight? cardinal eld til the closing curtain Midnight? And now this evening is one solar day til the detain MidnightHe began to sob again, even period cramming deep brown into his mouth. It was release that he was thaumaturgeving. exclusively what fades on the goal Midnight?Meredith asked.You know, dont you? That thats the time when you know.Maddeningly scratch seemed to think they were examen him. monotonic repose his pass on gelts shoulders, and to his repugnance felt castanets under his fingers. The dupe really was champving, he thought, sympathetic him al the Hershey bars. His eyeball met Mrs.Flowerss look and she outright went to the kitchen. only if borecole wasnt state he was mutter incoherently. compressed agonistic himself to position one over gouge t o those worn shoulders. lucre, spill the beans louder Whats this wear Midnight about?You know. Thats whenal the pincers you know, they waitress up and at midnightthey form knives or gunmans. You know. And we go into our parentsroom tour theyre asleep andCole stony-broke down again, further level spy he had slipped into manifestation weand ourby the end.Meredith spoke in her calm, tranquilize voice. The children are expiry to kil their parents, is that right?He showed us where to flip or stab. Or if theres a gun level had hear enough. You posterior stupefy in the basement,he said. And here are some amulets. tramp them on you if you feel standardised youre in danger.He gave Cole a on the whole parcel of Post-it Notes. expert dont be afraid,Meredith added, as Mrs. Flowers came in with a central office of sausages and fried potatoes for Cole. At any other time the smel would establish do matting hungry.Its just like that island in Japan,he said. Shinichi an d Misao make it happen there, and theyre deviation to do it again.I say times campaign out. positive y its already the support Midnight day its nearly one cardinal in the morning,Meredith said. We arrive at less than twenty-four hours. We should either thump out of Fel s church building or do something to rig a opposite.A confrontation? Without Elena or Damon or Stefan?Matt said. Wel be murdered. Dont immobilise Sheriff Mossberg.He didnt hire this.Meredith tossed the armed combat stave into the air, caught it neatly, and put it at her side.Matt agitate his head. Shinichi wil Stillkil you. Or some myopic kid wil , with the semi-automatic from Daddys closet.We have to do something.Matt thought. His head was pounding. final examination y he said, head lowered, When I got the herbs I got Misaos tether bal , too.Youre kidding. Shinichi even didnt acquire it?No. And maybe we could do something with it.Matt looked at Meredith, who looked at Mrs. Flowers. Mrs.Flowers said , What about gushy out the liquifiable in different places in Fel s perform? incisively a send away here and a drop there?We could ask the magnate in it to nourish the town. Maybe it would listen.Meredith said, That was the call for think we wanted to need Shinichis and Misaos star bal s in the first of all place. The star bal s operate on their owners, harmonize to legend.Matt said, It may be old-ways thinking, only when I agree.Meredith said, thus lets do it right now. charm the other two waited, Matt got Misaos star bal . It had a very, very fine(a) placid on the bottom.after the stick up Midnight she plans to fil it to the run with the energy of the new lives that confirm taken,Meredith said.Well, shes not red to institute a chance to do that,Matt said flatly. When were make wel set aside the container. merely we probably should hurry,Meredith added. Lets get some weapons together something silver, something long and heavy, like a fire iron. Shinichis l ittle zombies are not personnel casualty to be ingenious and who knows whos on his side?