Airline History Jet Blue Airways Essay

â€Å"I will bring humanity back to air travel†. This was the gist of the message given by Jet Blue Airways CEO David Neeleman in February 2000 in New York City during the inauguration of its maiden flight from John F. Kennedy Airport to Fort Lauderdale, Florida. jetblue. com (2008). With initial capital of US$130 million, David Neeleman combined his experiences from three airline companies where he was previously connected and implemented an innovation of airline service marketing strategy centered on low cost fare and customer needs satisfaction that rocked the aviation business. Since its inception, JetBlue was associated and maintained its own service brand positioned as low cost airline with high quality customer service. The branding extends to the employees in terms of benefits and stock purchase options. For three consecutive years since its inception, the airline tested its new brand of air travel within the US different states. When enough experience was collected as to consumers acceptance of its unique brand of airline travel, the company embarked into the international flight market. It was in May 2004 that an international flight flew from New York’s JFK International Airport to Aguadilla, Puerto Rico (Peterson, 2004). Currently, JetBlue Airways flies to 54 destinations in 6 countries (jetblue. com, 2008). Jet Blue Airways’ business success is a proof of carefully analyzed plan of strategies centered on satisfying customer wants and needs. The strategies made the customer feel important and felt that Jet Blue cares for them (Jetblue. com/about/,2008). †¢ They offer tasty snacks and drinks Snacks are needed by flight customers though it’s a 45 minute flight only much so in a 5 hour flight. They provided this in response to the needs which they learned from customer complaints in most airlines. Instead of saying free snacks and drinks, they 2 present the message in a different way by saying â€Å"tasty snacks and drinks† †¢ They provide serious R&R. â€Å"JetBlue has made red-eyes a thing of the past with the introduction of our new Shut- Eye Serviceâ„ ¢ on all overnight flights from the West. On these Shut-Eye Flights Customers are enticed to sleep with the help of a Bliss ® Spa amenity kit containing breath-freshening mint lip balm, lemon+sage body butter, an eyeshade and ear plugs. Then, just prior to arrival, customers are treated to a â€Å"good morning† service of hot towels, and Dunkin’ Donuts coffee and tea, orange juice or bottled spring water. â€Å"(â€Å"Why you’ll like us†, jetblue. com/about, 2008). To this date, this kind of service is the only one of its kind in the airline industry. JetBlue did this to differentiate its service from other airlines regarding care for the customers. †¢ The company is offering great low fares with their own Bill of Rights. The customers, in their mind, JetBlue’s strategy is value for money fares, lower in cost than competitor airlines but with high priced quality service, their own way of aring for the customers. Satisfaction is guaranteed with customers’ Bill of Rights. †¢ Award-winning service Their service is with a smile, from the pilot to cabin attendant. Smile is a gesture meaning you are welcome, a great way of expressing we care. As of November 2008, the company garnered a total of 100 different awards including the most coveted Best Airline Award and Best Market Development Award (jetblue. com, 2008). †¢ The company is offering a customer loyalty program This program is designed to maintain loyal customers and indirectly use them in he promotion of their brand of service called â€Å" word of mouth†. The satisfied customer will always have the urge to tell others of their good experience with JetBlue. This is an excellent way and inexpensive promotional gimmick. 3 Signing up to the customer loyalty program is hassle-free because you can do it online. †¢ Offering exclusive features of cabin flight The following features are one and only of its kind in the aviation industry: direct TV programming, XM Satellite Radio, Fox InFlight movies and free wireless. JetBlue made these amenities available to their customers without any additional harge unlike other airlines and they were the first to offer this kind of amenities. †¢ Widest legroom for the customer to stretch The airplane Airbus 320 has the widest legroom between the seat rows thus letting the passengers feel relaxed and enjoy the flight. This is the most important feature of JetBlue planes. †¢ Jetting to Green â€Å"The Jetting to Green program offers JetBlue’s customers the opportunity to offset CO2 emissions generated by their travel. Upon completing their itinerary online, customers will have the option to link directly to www. carbonfund. org/jetblue to offset heir flight’s carbon footprint† (jetblue. com/green/, 2008, 1st para. ). This is the latest addition to the marketing strategies of the company which is in lined with company social responsibility of caring for the environment. The customers can help in maintaining environmental sustainability. No other airline has thought of this; only JetBlue. With the company’s offer for stock option purchase and the social responsibility consciousness in the conduct of its strategic operation, in addition to its being customer needs reactive, anyone will be proud to be a part of the company.

A Summary of a Mothers’s Newborn Baby

Twana PSY 210 Mrs. Stone March 7, 2013 On March 9, 2010 I gave birth to a beautiful baby girl. She weighed six pounds, eleven ounces and was 21 inches long. Her beauty took my breath away. Once the doctor spanked her bottom and I heard her cry it was like music to my ears. As they placed her in my arms all of the pain I felt from my 14 hour delivery vanished. I felt as if I had just won an Olympic race and I came in 1st place. My trophy was this beautiful bundle of joy. My husband and I decided to name her Adrianna Renee. The emotional bond or attachment that I felt for my daughter had me speechless.Then the nurse told me they had to take her briefly to do some type of test on her called Apgar score. She explained to me that the test was a standard scoring system that allows the doctor to evaluate Adrianna’s condition quickly and objectively. At first I was skeptical because my daughter looked perfect in my eyes. So the nurse takes her from me to go have the test done and whil e they are gone the other nurses tend to my needs. It seemed like forever but it only took 10 minutes and they were done with the Apgar score. Adrianna had done great scoring a 10 the highest an infant can get meaning she was perfect like I knew she would be.Our stay in the hospital was short and before I knew it my husband was taking us home. Once we arrived home Adrianna surprised me how well she adapted to her new surroundings. She acted as if she was home and that was where she was supposed to be. Since I was a new mother I wanted to breastfeed my baby. The nurses told me that my milk was healthier for her, so that’s what I wanted. Unfortunately Adrianna was not having my big ole floppy boob in her face and she screamed bloody murder. So my husband had to go out and purchase a breast pump.Personally I have to say that the rejection hurt my feelings at first, but I found other ways to bond with my daughter, such as skin to skin contact. She absolutely loved skin to skin co ntact. I guess it soothed her and she knew she was safe. Once my husband returned from Wal-Mart with the breast pump I immediately began to pump. Adrianna was hungry because she was trying to eat her little fingers and suck her thumb. The dr. told me those were survival reflexes and they had swung into action when we were at the hospital. Well Adrianna sucked that breast milk down and wanted more.I burped her after three ounces and then my husband wanted to feed her. So since she was still hungry, I let her daddy feed her another two ounces. I told my husband don’t forget to burp her, because if he didn’t he was going to wear some regurgitated breast milk. Ha I love picking with him. Since I had about 10 minutes to spare, I took this time to pump more milk and store it in the fridge and freezer. Adrianna burped again and was now sound asleep. I took advantage of this time to shower and nap with her while her father did the laundry and cooked dinner. Adrianna was a wond erful infant.She only cried when she was hungry or when her diaper needed changing, other than that she just slept. At night she would only wake once approximately about 3 a. m. for a bottle and to be changed. She would stay awake till 4 a. m. looking around and looking at me as I talked to her. Adrianna would slowly drift back to sleep in my arms, then I would lay her down in her crib. I stood over her crib and watch as she made the cutest little faces. She would smile huge smiles while sleeping. My mother always told me when a baby smiles like that in their sleep the angels are playing with them.I would silently go back to my room to get more sleep before my hubby came home from work. It seemed like once he got here he’d wake us both up. He had to have daddy time with the baby. So for the first three months of Adrianna’s life this was our routine schedule. By the time Adrianna was four months old she was more alert throughout the day and was sleeping through the nigh t waking at 6 a. m. , just in time for her daddy to get home. She had discovered her hands and feet. She would put her foot in her mouth and drool all over the place because she was teething.She was always in a good mood smiling and making cooing sounds. Adrianna was now 14 pounds and 9 ounces. She had more than doubled her weight and her body was a ? inch longer. 5 to 8 Months During the 5 to 8 months she felt like she could do things without support. If I sat her down she would sit without falling over. When I put her on tummy for tummy time she would get up on her hands and knees and go back and forth. It was the cutest little movement I had ever seen. So by the time she was 6 months she was crawling. She would babble on and on dada dada. Her first word was dada.I really don’t understand how her first word could be dada, when I’m here with her more than dada, but oh well that’s just how it goes I guess. Everything that she picked up off of the floor went into her mouth. So one day as usual she saw something on the floor and picked it up and to her mouth it went. I stick my finger in there to fish whatever it was out and low and behold she clamped down and I felt it. There was a tooth at the bottom of her mouth. I found Adrianna’s first tooth on September 18, 2010. I was so excited. I called her father when he was at work to tell him the good news, then I called my mother.At 8 months Adrianna was pulling herself up and taking few steps holding on to the coffee table. Finally she said mama, but I don’t think that she knew what she was saying, but I was sure glad to hear it. She could also say baba and she knew what that meant because she would pick up her bottle and say baba. Another tooth had come in at the bottom and one was coming in at the top. She loved playing peek a boo with her daddy. When we played together our game was patty cake and she had good coordination because she would clap her hands and feet at the same ti me.We made a video for my in laws because they were in another state. They were amazed just like we were because her coordination was so great. 9 to 12 Months On December 9 Adrianna was now 9 months old and had tripled her weight since birth. She now weighed 18 ? pounds and she was 23 inches long. She would still pull herself up and walk around the coffee table holding on for dear life. When she was 10 months old she would stand alone and be very hesitant about taking her first step. When she would stand by herself she would clap her hands and I would say â€Å"Yay†!At 11 months she finally trusted herself and her surroundings and took her first steps. Unfortunately her daddy was at work so he missed this event. When he got home Adrianna walked 4 steps to him. My husband was so surprised and happy his little girl was now taking steps. On March 9, 2011 Adrianna turned a year old. My goodness it doesn’t seem like it has been a year already. It feels like yesterday I was bringing her home form the hospital. Adrianna was now walking with ease as if it came natural to her. She had a new perspective of her world. Learning how to walk had given her a new freedom.She was more active and exploring everything. Also she was feeding herself little finger foods from Gerber graduates and Cheerios. She absolutely loved drinking from her sippy cup. At first I thought she was going to reject the cup because she was so attached to her bottle, but she surprised me. She transitioned from the bottle to cup with no problems. We had her birthday party at the park in Bay Minette and the weather was wonderful. We sang Happy Birthday to her and put the cake in front so she could dig in. Oh my Lord what a mess! Adrianna got cake everywhere. She even had cake in her diaper.We let her have her way after all it was her day. I stood back taking pictures and watching her cute facial expressions. I started thinking about all of her milestones she had accomplished since birth and I just could not believe that my baby girl was 1year old already. 13 to 18 months During this time the things she already learned had improved a great deal. When she would feed herself she acted as if it was easier and she no longer had to concentrate on picking up the cheerios and putting them in her mouth. She really enjoyed being a big girl. Her vocabulary had increased tremendously.She now spoke eight to ten words and her favorite was hello. Everywhere we went she told everyone hello. She was my little social butterfly. She was not shy at all. I could tell that her personality was out going just by the way she interacted with people. I thought it was so cute watching her interact with other people. She just never met a stranger unless they were creepy looking and that scared me too. My favorite was when she would imitate me, my mother, or her daddy. I talked to my mother on a daily basis even though we live 10 minutes away from each other.Well mom and I would talk on the phone and I noticed that Adrianna would get out her play phone and talk to whomever and when I would laugh at my mom Adrianna would do the same. When she reached 18 months old she weighed 24 pounds and she could maneuver her body so she could climb out of her play pen. So I’m in the kitchen preparing dinner and I look up and I see Adrianna standing on her toy jack in the box. She then throws her leg over the rail, balancing herself perfectly. All of a sudden her little feet hit the floor and she was gone.Watching her perform that task totally blew my mind. She was right on schedule with normal toddler activity. She was stacking three blocks on top of each other and scribbling with a crayon. Instead of scribbling on paper Adrianna preferred the walls or table. I was so happy the crayons were not permanent and could be washed off with soapy water. Adrianna did not like wearing clothes, so instead of dressing herself she would undress. She loved taking her clothes off so keeping cloth es on her was a chore. Every chance that I got I would video her doing her strip tease of the day.She was a normal toddler in every aspect and she was enjoying every minute of it. 19 to 24 Months I know now what my mother meant when she told me to cherish the days when Adrianna was a baby. I no longer had an infant anymore, she was my big girl. Her second birthday was approaching fast and I wanted to turn back the hands of time. Adrianna weighed 27 pounds and she carried her weight well. She was into everything so we toddler proofed the house. I always heard people talk about â€Å"The Terrible Twos† I know what they were talking about now and she wasn’t even two yet.She could jump in place with both feet and go up and down the stairs without assistance. I could not stand to watch her go up and down the stairs because it scared me so bad. All I could think about was her falling and hurting herself. I knew that I had to let her explore her physical world so she could en hance her developmental skills, but it was a very hard thing to do. She showed high interest in her surroundings. On the day of her second birthday we had her party at McDonalds with about six other toddlers her age. Oh my God talk about nerves wrecked.I think the staff at McDonalds was happy to see us leave. After that we went to the park with her playmate Chloe. Adrianna and Chloe were born 2 weeks apart so they always played together on play dates. As we played ball I noticed Adrianna could throw the ball further than Chloe, but Chloe could kick the ball really better than Adrianna. I guess all kids are different and some do things better than others. Well as time continued its rapid pace. Adrianna continued her rapid pace of exploring and learning. Now that she was two she could do a lot of tasks. So ow when I gave her crayons and paper she would scribble and be amazed at what she did. In her little mind I guess she thought it was a master piece of art. Every master piece she sc ribbled we would put it on the refrigerator or hang it in her room. She was much better at stacking blocks too. She could stack seven blocks without them falling over. She could even match shapes now. She could put the square block through the square hole and vice versa with the circle and triangle. Wow she was really smart and in my eyes she was the smartest toddler ever. Adrianna’s language seemed to advance overnight.She woke up one morning and said â€Å"Mommy I want cereal† and I said â€Å"Oh you do†. She had made her first complete sentence with no babbling. She was actually making sense to me. I was one proud mama that day. Adrianna was such a joy to be around and I wanted her to be around children her age so she could learn social skills. So we decided to put her in in daycare part time. The first 2 weeks it was hard because she was not use to sharing, but she adjusted. She did surprisingly well with daycare and before I knew it she was ready to be pott y trained. She came home from daycare and told me she wanted to be a big girl.So we got started using the potty and within a month she was potty trained. Yay! No more pull ups! It was just before her third birthday too. Today is March 6, 2013 and Adrianna birthday is in three days. She is so excited about her birthday because we are having a pizza party this time. My baby girl is a thriving toddler and she is healthy as a horse. I thank God for her every day, because she is truly a blessing. I look forward to the bright future she will have growing up and I pray that I live to see her all grown up and independent with a family of her own.

HRD program Assignment Example | Topics and Well Written Essays - 3000 words

HRD program - Assignment Example Out of several external consultants contacted, a senior consultant in the industry, Mr. Watson, proposed a training program on behaviour based safety. Mr. Watson supported his argument by pointing out that only 15 to 20% of industrial accidents are caused by unsafe conditions. The remaining accidents are all caused by unsafe behaviour. Among the accidents caused by unsafe behaviour, a greater number of accidents are caused by negligence (that includes cutting corners to save time or allowing comfort, convenience or complacency to affect job performance) than due to ignorance (lack of education, training or experience). Mr. Watson made a valid point. All of the employees in the organisation were trained on safety and security at work. However, they were not trained on behaviour based safety. Thus, Mr. Baker chose to train the operations team on behaviour based safety. When HR department checked the credibility of Mr. Watson, they found that he had conducted several training programs o n the topic and had a long list of credible clients. Since there was nobody in the organisation who could train on behaviour based safety, Mr. Watson was selected to provide the training. Need Assessment After determining which training was needed, HR wanted to know who needed the training (person analysis). This need assessment exercise was also necessary to define the objectives of the training program. For the purpose, Mr. Watson devised a need assessment exercise—a questionnaire that was administered to a random sample of 50 workers. To increase the credibility of the exercise, it was kept anonymous. The questionnaire contained the following questions: What is your role in the organisation? What do you like about the organisation? What does the organisation do well? What you think about the safety culture of the organisation? How would you rate the safety culture of the organisation on a scale of 1-10? What are some of the best things about the safety management system? W hat are the gaps in safety culture- process/ system/ behaviour? What makes you frustrated or unhappy at times? Do you understand the need for getting feedback on safety lapses? How frequently are you provided feedback related to safety? The answers to these questions alarmed Mr. Baker. Workers did not perceive the factory area as a completely safe place. They agreed that they take shortcuts due to deadline pressures even though they know that it is risky. They do not get feedback on behaviour based safety lapses. Achieving targets and goals are celebrated, while safe working habits are not considered by the frontline and middle level management. All this indicated that the gap between what is and what ought to be begins with the frontline and middle level management. Hence, there is need to train 5 operations managers and 20 supervisors on behaviour based safety. These trainees will further increase awareness amongst the other employees by sharing the training with them. Objectives of the Training Program The objectives of the program are as follows: 1. Understanding what behaviour based safety is and the need to change behaviour to make the workplace secure. 2. Analysing the factors that helped other organizations reduce workplace hazards. 3. Knowing how to make sustainable changes in behaviour that would lead towards workplace safety. 4. Preparing an action plan on introducing the behaviour based safety techniques in the organisatio

Teacher Professional Learning and Development Assignment

Teacher Professional Learning and Development - Assignment Example This should be useful particularly to those who are involved in helping teachers develop the professional skills they need to teach challenging curricula to diverse students, including students who typically have not achieved well in some of our educational systems. There are four out ten important understandings that arise from the evidence base. These include notwithstanding the influence of factors such as socio-economic status, home, and community, student learning is strongly influenced by what and how teachers teach. Teaching is complex and teachers’ moment-by-moment decisions about lesson content and process are shaped by multiple factors, not just the agendas of those looking for changes in practice. Such factors include teachers’ knowledge and their beliefs about what is important to teach, how students learn, and how to manage student behavior and meet external demands. It is important to create conditions that are responsive to the ways in which teachers lear n. A recent overview of the research identified the following as important for encouraging learning: engaging learners’ prior conceptions about how the world works; developing deep factual and conceptual knowledge, organized into frameworks that facilitate retrieval and application; and promoting met cognitive and self-regulatory processes that help learners define goals and then monitor their progress towards them. Professional learning is strongly determined by the context in which the teacher practices. This is usually the classroom, which, in turn, is strongly influenced by the wider school culture and the community, and society in which the school is located. Teachers’ daily experiences in their practice context determine their understandings, and their understandings determine their experiences. The focus of this particular research is on the conditions for professional learning and development that impact positively on valued student outcomes (Sleezer, 2002). 1. Focus on valued student outcomes Professional learning experiences that focus on the relationship between particular teaching activities and valued student outcomes are associated with positive impacts on those outcomes. Research findings The major factor influencing whether professional learning activities have a positive impact on outcomes for students is the extent to which those outcomes form the rationale for, and ongoing focus of, teacher engagement. Such focus requires teachers to understand the links between particular teaching activities, the ways different groups of students respond, and what their students actually learn. In addition, success needs to be defined not in terms of teacher mastery of new strategies but in terms of the impact that changed practice has on valued outcomes. Because teachers work in such varied contexts, there is no guarantee that any specific approach to teaching will have the desired outcomes for students. Therefore, it is important to keep pro gress towards

How Have Changes In The World Economy Since 1945 Affected Room For Essay

How Have Changes In The World Economy Since 1945 Affected Room For Manoeuvre Of Multinational Firms - Essay Example The end of the Second World War brought about a variety of global changes, from the political, to the economic, the social, and the cultural. These changes helped the global recovery of many countries which were damaged by the war. Significant investments to industries and rebuilding activities were made by various corporations soon after WWII and these activities were spread out in various parts of the globe. These activities have impacted significantly on how corporations have carried out their activities. Eventually, multinational corporations rose from the ravages of the Second World War via numerous branches in different parts of the world. Various economic opportunities gave these MNCs a chance to grow; however, it also presented them with significant challenges in terms of competitive advantages and profitability. Based on these considerations and under these conditions, this paper shall now discuss how the changes in the world economy since 1945 have presented room for manoeu vre of multinational corporations. It shall discuss the significant changes seen after World War II and how these changes have provided an avenue for the expansion of multinational corporations. ... Some of these corporations opted to close their operations in these former Asian colonies, most likely in order to keep the secret of their technologies. These corporations also became more guarded with their technology, choosing to withdraw their operations from the countries rather than to allow the host nations to control these operations (Shaikh, 2010). In effect, the subsidiary operations of corporations in the former colonies declined. Through increased tariff and legislative restrictions on the corporations, corporate activities continued to decline (Glyn, 2007). After the Second World War, economic activities increased in pace and this caused MNCs to shift and adjust their activities in order to meet increasing demands on their capital, their labour, and on their legislative local host country policies (Glyn, 2007). These changes presented developmental issues to these corporations within an expanding context of globalisation and liberalism. However, just as the more liberal economic processes have presented better opportunities for expansion, these have also served to impose legislative limitations to economic growth and development (Arrighi, 1994). This discussion shall evolve around the changes and the challenges which multinational corporations have been faced with in the years following the Second World War and the changes which these MNCs have had to make in order to thrive and survive in the post-WWII era. B. Historical context and scenario for MNCs following the WWII A major shift in macroeconomic considerations and policies after WWII has been seen and this shift has been considered as a major move by Western nations using Keynesian policies to the liberal and free-market policies (Mohamed, 2008). This change has been considered ideological and is

Methodology Essay Example | Topics and Well Written Essays - 2000 words

Methodology - Essay Example Despite the existence of the large number of techniques to be used, quantitative or qualitative are the widely most common methods used. Moreover, data can also be collected through interviews or questionnaires, analysis of case studies and the study of documented sources can also be done. These techniques can be carried out individually or combined, but will be modified in a way that they meet the goals and objectives of the research. The form of data assessment in this dissertation will be influenced by the set objectives. However, before the decision on the best assessment method is made, it is important to look at each method in detail. According to DID 28, quantitative research is an inquiry into social or human problems, this is based on testing a hypothesis or theory composed of variables, measured with numbers and analyzed with statistical procedures in order to determine whether the hypothesis or the theory is true. In simple terms, it is an analysis of sociological issues using scientific methods of research so as to establish reality. Quantitative research is appropriate when there is an objective that is trying to be justified. It also works when definitive answers can be attained so as to test or confirm the original opinion. Exploratory research is used when the information on a particular subject is limited; therefore, one seeks to enhance their knowledge and understanding of the given subject. Interviews and questionnaires are commonly used to collect data in this case. Attitudinal research tends to be used to evaluate the opinions of a person towards a particular subject, this is the situation whether the researcher seeks to establish whether something is liked or not. The questions asked in this situation seek answers that are in favor of or against the subject in question. This is when both quantitative and qualitative methods of research are used to achieve the objectives of the research. This

Individual assignment Essay Example | Topics and Well Written Essays - 1750 words

Individual assignment - Essay Example On such accords, the respective adoption of entrepreneurial behaviour may be associated to the increased desire of improving the economy via paths that are regarded fair for all. Entrepreneurial behaviour involves the development of novel solutions in the market with hope of capitalizing on the untapped consumer habits. Successful entrepreneurs are regarded to be able to deduce ideas that match the interests of their market in a rewarding and prolonged manner. The basis of an entrepreneurial behaviour remains on its ability to shape the considered consumerism towards the considered aspect of development and growth. Enticing growth of the economy is thus perceived to be an entity that comprises of differing elements of wealth generation. Arguably, entrepreneurship is listed among such trends and behaviours. The promotion of the various characteristics of entrepreneurship is perceived as an ideal path towards the address of the respective concerns of unemployment on any economy. Various authors have embarked onto various missions of presenting the respective role of entrepreneurship in any economy. Their publications have considered the plight of both developing and transitioning economies as the ideal candidates upon which their respective concern of entrepreneurship may be adopted. Additional concerns including the prospective role of such ventures in the shaping of these economies remains central in the description of their work. The perception of entrepreneurship being regarded as a tool of expression in respect to the development of an economy is regarded as the commencement point of the enterprise growth (Quereshil et.al, 200). The enterprise is described as the sole tool that promises immediate returns and ease in governance in the various states and nations. Such implication allows its elevation into a status that promotes economy improvement along the considered desires of growth and revenue generation (Glancey & McQuaid, 2000).

Food Intake Journal Paper Essay Example | Topics and Well Written Essays - 500 words

Food Intake Journal Paper - Essay Example My daily protein intake is less than the recommended amount per day. To increase the percent of the proteins in my total daily calorie intake I have to consume protein rich food. For example, healthy and good sources of proteins are seafood, lean meat, poultry, eggs, low fat dairy products. It is better to increase the amount of plant sources of proteins such as beans, lentils, unsalted nuts and seeds. But, my daily carbohydrate intake is higher than the recommended amount. I consume the increased amount of sugar – sweetened beverages, refined grain products and desserts that contains high amount of unhealthy simple carbohydrates. I have to limit the amount of consumed fast- acting carbohydrates that include high amount of sugar and substitute them with complex carbohydrates such as whole grain breads and pastas, fruits and vegetables, nuts, seeds and legumes. My daily food includes higher amounts of incomplete proteins as I eat seeds, nuts, and peas. It is quite important to increase the amount of complementary proteins as they consist of all essential amino acids needed to build up new proteins in our body. I can combine different incomplete proteins in one meal to create complete proteins. For example, nuts with legumes, grains with legumes, dairy products with seeds, grains with dairy products. Proper nutrition is quite important part of human well being. Our body required normal amount of carbohydrates, proteins, lipids, vitamins, minerals and water to maintain all important life functions. Healthy balanced nutrition has a lot of advantages for our organism as it gives us energy and vitality, help to maintain normal weight, improve the work of our immune system and protect us from different dangerous diseases such as heart, gallbladder disease, diabetes etc. Lack of proteins in daily food intake can impair normal functioning of the immune system and bone work, provoke muscle wasting.

Ethical Philosophies of Machiavelli and Subramanian Essay Example for Free

Ethical Philosophies of Machiavelli and Subramanian Essay One of the greatest comparisons of all time is to contrast Niccolo Machiavelli’s â€Å"The Prince† with V. K. Subramanian’s â€Å"The Chanakya: Kautilya. † Critically, a look can be taken into several different elements of each author’s work to best compare and contrast them. To that end, a look will be taken at the political, social, and ethical philosophies of Machiavelli and Subramanian to determine how they differ and in which ways the philosophies are similar. Niccolo Machiavelli’s The Prince† in the early 1500’s as a way of adding his insight from what he had seen of politics and hereditary principality—even though â€Å"it was plagiarized during Machiavelli’s lifetime†¦[and] was never published by him†¦[making] the text [itself as] still disputable† (Machiavelli 11). While current versions of â€Å"The Prince† are attributed to him, this fact of plagiarism and publishing fraud make the work even more intriguing, given the subject matter itself. Of the work itself, Machiavelli said that â€Å"I pour myself out as fully as I can in meditation on the subject, discussing what a principality is, what kinds there are, how they can be acquired, how they can be kept, why they are lost; and if any of the fancies ever pleased you, this ought not to displease you; and to a prince, especially to a new one, it should be welcome† (Machiavelli 11). Machiavelli dedicated the work itself to Lorenzo de’ Medici, even after he was put to torture by the family for treachery. Machiavelli’s methods are one of unique significance as he is writing, having been there, in the thick of things. Essentially, â€Å"The Prince† is meant as a guidebook on how to rule in all princely matters for Lorenzo de’ Medici. Machiavelli wrote about how hereditary principalities worked, how to keep that inheritance, and even how a prince could gain a new principality, and how a prince should rule his people and act, as a prince, and politically. While Machiavelli essentially confined his writings to obtaining fortune, keeping and obtaining power, and virtue as a leader, a look can be taken into his writings to discover the philosophies beneath his ideas. In comparison, V. K. Subramanian’s â€Å"The Chanakya: Kautilya† was published in 1980 about and are translated from are translated from three works known as the â€Å"Chankyasutras,† the â€Å"Chankyanitidarpan† and the â€Å"Arthshastra† and are based upon the time in history around 300 BC. The intro of Subramanian’s work notes that â€Å"Chanakya, also known as Kautilya and Vishnugupta was the famous Indian Machiavelli who was responsible for the overthrow of the last ruler of the Nada Dynasty and the enthronement of Chandragupta Maurya†¦there is an interesting story about Chanakya’s first encounter with Chandragupta, which ultimately ended in their collaboration and capture of power† (Subramanian 1). Subramanian’s work, then, is a direct reflection of Machiavelli’s own. What makes them similar, however, despite the men within the tales, is the philosophies shared between the two. Machiavelli’s political philosophy is perhaps the easiest to pinpoint as the very purpose of his work revolved around the necessity of a prince to reign successfully. Machiavelli, actually, mainly focused on the political aspects of maintaining and gaining principalities. He notes that â€Å"let any one now consider with what little difficulty the king could have maintained his position in Italy had he observed the rules above laid down, and kept all his friends secure and protected; for although they were numerous they were both weak and timid, some afraid of the Church†¦and thus they would always have been forced to stand in with him, and by their means he could easily have made himself secure against those who remained powerful† (30). Machiavelli is urging his prince to take note of the past and understand that had the king protected his weaker neighbors, he would have not only gained them as allies—but also could have gained them as part of his reign. And, at all costs, he should protect his allies as he would protect his own lands. Politically, being a stronger power, he would have been made into the â€Å"leader,† who they would be indebted to and would follow with more loyalty than any money could purchase. And, to Machiavelli, the art of gaining allies and principalities, even de facto ones, was the art to be achieved. Even more so, Subramanian’s fourth maxim entitled â€Å"Advisors, Aides, Counselors, Ministers,† notes that â€Å"after equipping oneself fully, one should seek an ally (aide), one without an advisor has no certainty of counsel, one wheel does not move (the vehicle), the true aide serves alike in prosperity and adversity, a self respecting ruler should appoint as counselor, one who is inferior to him, and respects him†¦deflection to the enemy takes place due to negligence† (22-25). In this, Subramanian agrees wholeheartedly with Machiavelli’s statements. To be a successful ruler, allies must be taken and protected, first and foremost, before true rule can begin. The reason being, that with allies, a force become much stronger, incrementally, with each ally added. Furthermore, each ally must be protected and cared for to ensure their cooperation—but with that cooperation comes an extended kingdom. Indeed, Machiavelli’s social philosophy can be found within his writings on obtaining fortune. Machiavelli writes that â€Å"principalities are either hereditary, in which the family has been long established; or they are new†¦. such dominions thus acquired are either accustomed to live under a prince, or to live in freedom; and are acquired either by the arms of the prince himself, or of others, or else by fortune or by ability† (21). Machiavelli is commenting, simply, that the way in which a prince gains land is two-fold: either he inherits it or he fights for it. The manner in which the prince gains and obtains his land, however, is what makes the prince either beloved by his people or hated. For Machiavelli, gaining the most principalities possible by virtuous means was the ideal result. And, as he instructed his prince, it was best to be good, socially, if any hopes of maintaining that principality are held. In fact, Machiavelli comments that, for example, â€Å"Louis the Twelfth, King of France, quickly occupied Milan, and as quickly lost it; and to turn him out the first time it only needed Lodovico’s own forces; because those who had opened the gates to him, finding themselves deceived in their hopes of future benefit, would not endure the ill-treatment of the new prince† (23). Moreover, â€Å"it is very true that, after acquiring rebellious provinces a second time, they are not so lightly lost afterwards, because the prince, with little reluctance, takes the opportunity of the rebellion to punish the delinquents, to clear out the suspects, and to strengthen himself in the weakest places† (24). Thus, not only is it important for a prince to be clear in his occupation in a land, to become most beloved, he must first get rid of the troublemakers—thus leaving the peaceable, and willing to be occupied. If a prince does not take this step, he is left in hostile territory with people willing to stage an overthrow. On contrast, Subramanian writes out a few of the maxims of Chanakya, citing that â€Å"economic prosperity creates prosperity for the people, if the people are prosperous, even a leaderless state can be governed, people’s fury is the greatest of furies†¦[and] to be without a master is better than having an arrogant master† (22). In this, the two authors cannot be more different from the other. Machiavelli believes that the first step of any prince should be to take a firm grasp upon his principalities, to conquer new ones, and to rout the dissenters by force before they can rally for an overthrow. Machiavelli believes that by getting rid of the rebellious people before they can act, a leader can sustain and mark his position within his land, taking charge before the people even really know that it has happened. Then, once all the rebellion has been stamped out, a leader can begin to make his land prosperous. However, Subramanian cites a very different kind of social philosophy, making note that a leader might as well not exist if he intends to be a tyrant to the people, that a people have more respect for a man intent on prosperity, first, and rebellion last. Because, in an attempt to rout the dissenters, a leader would make a dent on the value the people hold for him—and thus their fury would remain. To really be a true leader and be beloved by his land, a leader must intend on affluence and prosperity as his bottom line. Finally, Machiavelli’s ethical and moral philosophy requires the most interpretation to highlight significantly. As Machiavelli writes about virtue in a leader, instructing a prince on how to act and behave, an ethical philosophy is formed. On contrast, Subramanian’s ethical philosophy stems from his ethical roots maxim that states â€Å"righteousness is the root of happiness, wealth is the root of righteousness, the state of the root is wealth, victory over senses is the root of the state, humility is the root of sense control, worship of elders is the root of humility, wisdom results from the worship of elders, with wisdom one can prosper, the prosperous one becomes the victorious one†¦[and] the victorious one obtains all the riches† (21-22). Despite it’s cryptic fortune-cookie nature, Subramanian’s writings do indeed have a fine message on ethical philosophy, here. In explicating the words, Subramanian is saying that to be a good leader, on must first be righteous, but to be righteous, one must first have wealth, to have wealth, one must first have victory, to have victory, one must first have humility, to have humility, one must listen to their elders to obtain wisdom, and with that wisdom a leader can prosper and be victorious in all they seek to achieve. The value here, is that Subramanian notes the significance of wisdom in all things. Without wisdom and following and heeding the elders who have come before, a leader stands no chance of being successful. Morally, a leader is obligated to his people to be triumphant so that the land can prosper, but without wisdom, a leader is nothing to his people but a tyrant. Subramanian says what Machiavelli does not. To Machiavelli, leading a people, by first disposing of the bad ones, is the best way for a prince to prosper in his lands. While he encourages his prince to be sound and wise, he first sends out the encouragement that the prince must always guard his assets, for fear of being overthrown or taken down by a greater force. To Machiavelli, obtaining land and prospering was, essentially, about war. To win that war, a prince had to be wise, and indeed, listen to his elders as well, but not in the ethical sense. Machiavelli meant for the prince to watch out for himself, first and foremost, and then, once the land became prosperous, Machiavelli encouraged the prince to be good to his people so that they would love him and understand that they were prosperous because of him. To Machiavelli, the ethical philosophy came last, after conquering and protecting one’s principalities. Overall, one of the greatest comparisons of all time is to contrast Niccolo Machiavelli’s â€Å"The Prince† with V. K. Subramanian’s â€Å"The Chanakya: Kautilya. † Taking a look at several different elements of each author’s work critically revealed a great level of significance as to their philosophies on politics, socially, and even ethically. Politically, Machiavelli and Subramanian follow the same philosophy, which intends a leader to find and protect allies first and foremost. As to social philosophy, however, the two authors cannot be more different. Machiavelli intends his prince to take charge and stamp out rebellion, while Subramanian cites that prosperity and kindness should be shown towards the new land. And finally, ethically, the two authors also differ. Machiavelli is intent on a prince who focuses on war and conquering new lands, and in this way a leader can gain wisdom and insight—however, to Subramanian, wisdom only comes by following one’s elders. Morally, a leader is obligated to his people to be triumphant so that the land can prosper, but without wisdom, a leader is nothing to his people but a tyrant. Works Cited. Machiavelli, Niccolo. The Prince. Trns. W. K. Marriott. New York: Plain Label Books, 1910. Subramanian, V. K. Maxims of Chanakya: Kautilya. India: Abhinav Publications, 1980.

Science and PE Division Essay Example for Free

Science and PE Division Essay Introductory Chemistry 1405 for non-science majors is designed to meet the needs of students with no background in Chemistry or who are in need of additional preparation before taking Chemistry 1411. This course is concerned with the study of matter presented at an introductory level. The prerequisite for this course is DMAT 0091. Topics covered include: chemistry and measurements, matter and energy, atoms and elements, compounds and their bonds, chemical calculations, gas laws, solutions, acids and bases and nuclear reactions. This syllabus is your legal contract for this course.   The first requirement is that you read it entirely. You are responsible for all of the readings and assignments as defined. Questions or issues requiring clarification are welcomed at any time. REQUIRED OR RECOMMENDED MATERIALS (ISBN FOR TEXTBOOK): Required textbook:Introductory Chemistry for Non-Science Majors, the pearson custom edition for Eastfield College, by Timberlake. This book can be ordered from the bookstore http://follett.com/. ISBN#: 1256414824. It is bundled with Eastfield custom edition lab manual for first part of the laboratory and homework code for Mastering Chemistry. Lab Supplies: You must order a lab kit CK-EF. Order your LabPaq online at http://www.labpaq.com. once you are sure to continue the class, as the returned policy is strict. For labPaq order call 866-206-0773 x 114. OR, go to www.labpaq.com/order here, and enter Log in ID: C 000091, Password, labpaq (all lower case) and Choose CK-EF. You can obtain any digital balance with an accuracy of 0.1 grams. Recommended digital weight balance from NorthShore Care Supply ( http://www.northshorecare.com) is Triton T2 digital precision handheld scale, Item # 7400 ($19.95). Other required materials:Laboratory Safety Goggles (may be purchased at campus bookstore ) Scientific Calculator STUDENT LEARNING OUTCOMES: 1. Demonstrate understanding of the subatomic particles and types of matter 2. Use the Periodic Table to identify metals, non-metals and metalloids 3. Make calculations using the metric system of measurements and significant figures. COURSE OBJECTIVES The course is to demonstrate a general knowledge of the basic concepts in chemistry, and to prepare the student for Chemistry 1411. CORE CURRICULUM COURSE OBJECTIVES: I. INTELLECTUAL COMPETENCIES: 1. Reading: The ability to analyze and interpret a variety of printed materials such as book, documents and articles written at a level above the 12th grade level 2. Writing: The ability to produce clear, correct and  coherent prose adapted to a purpose, occasion and audience at a level above the 12th grade level 3. Speaking: Ability to communicate orally in clear, coherent and persuasive language appropriate to a purpose, occasion and audience at a level above the 12th grade level 4. Listening: Analyze and interpret various forms of spoken and visual communication at a level above the 12th grade level 5. Critical Thinking: Think and analyze at a critical level 6. Computer Literacy: Understand our technological society, use computer-based technology in communication, problem solving, and acquiring information II. EXEMPLARY EDUCATIONAL OBJECTIVES: 1. To understand and apply method and appropriate technology to the study of natural sciences 2. To recognize scientific and quantitative methods and the differences between these approaches and the other methods of inquiry, and to communicate findings, analyses, and interpretation both orally and in writing 3. To demonstrate knowledge of the major issues and problems facing modern science, including issues that touch on ethics, values, and public policy 4. To demonstrate knowledge of the interdependence of science and technology, and their influence on and contributions to, modern culture MEANS OF ASSESSMENT OF LEARNING OUTCOMES The course learning outcomes are assigned in more detail for each chapter in various learning objectives. These objectives will be assessed by exam questions, terminology, study area quiz, assignment from mastering chemistry and written laboratory report. It is encouraged to start your weekly activities by understanding â€Å"terminology†, which will be followed by reading corresponding units in the textbook. You will continue working on â€Å"Study Area† quiz and Review Questions, and homework assignments from mastering chemistry. Finally, you will perform the lab experiments. These steps are written in order under â€Å"Things to do† in all the weekly activities. EVALUATION PROCEDURE: 1. Lab Grades: This online course of Chem 1405 uses the â€Å"Wet Lab† experiences from Hands-on  lab, Inc. For the first five labs, students use the basic laboratory conceptual practice using Pearson published laboratory manual. After completion of five labs from Pearson published lab manual, students will use their purchased lab kits for the â€Å"Wet Lab† experiences and perform real chemical experiments using chemicals and standard techniques, in the convenience of their house. To ensure the credibility of the lab portion of this course, students will be asked to submit their picture showing their face at one or two specific steps of each experiment along with the data as reflected in their report. The specific steps where they need to submit their picture are well- written in the attached report form in the corresponding experiment on eCampus. Lab grades will be earned from their completed lab reports. These reports have to be typed in Microsoft office word and upload on ecampus in order to be graded, unless otherwise specified (Hand Written lab Report Will not be Accepted). You must use the report attached on ecampus under the folder â€Å"Lab #† of each week activities, and not the one that comes on the CD from LabPaq. You will get ZERO SCORE if you won’t use REPORT FORMAT UPLOADED on ecampus under the â€Å"Lab #†. However, to synthesize the conclusion and discussion of your result in the report, you can use â€Å"Lab Report Assistant† that comes in the CD with the CK-1 kit from Labpaq. The â€Å"Lab Report Assistant† can also be found on ecampus under â€Å"Start Here† button. The CD also has the introduction, safety enforcement agreement and the procedure to perform the lab. You have to sign; scan, and upload the safety agreement in the first week of the semester. Students have to upload the report on ecampus after the completion. The instructions on â€Å"how to upload† the report can be found in eCampus menu under the â€Å"Start Here† button. Students can purchase the lab kit, LabPaq CK-EF, from Hands-on Labs, Inc. Please log on to http://www.labpaq.com/ to order the kit. The lab kits also contain the manual of the experiments on CD. Students CANNOT PASS this course with a failing lab grade. A score of 70% or better and completion of 8/11 labs (cannot miss more than 3 labs) is required to pass the lab portion of this course. The lab reports has to be uploaded on eCampus by 11.30 pm on the specific due date found on the course calendar. Late lab reports will be accepted but they will drop by 25% for each day the reports are late. Students are encouraged to read the helpful suggestions after they read the procedures on the CD and before they do the experiments.  Similarly, it is advised them to complete the lab as early as the y can and do not wait until the last minute. The lab schedules are found under the weekly activity for each week. 2. Weekly Activities: These are located under â€Å"Course Contents† button in eCampus. Every week the learning items are placed in the following order. 1. Things to do: Helps to figure out the things to do quickly 2. Learning Objectives: Helps to focus on the goals to learn units of the chapter 3. Powerpoint: Gives you the main direction of concepts for each chapter 4. Terminology: It is a quick guide to know the definition and brief concepts of the topics 5. Study Area Quiz 1 2 (www.masteringchemistry.com/study area) Key Concept 6. Assignment (www.masteringchemistry.com/study area) 7. Lab report: Attached on the†Lab #† folder. The lab manual is CK-EF from www.LabPaq.com 8. DO NOT BEG FOR THE EXTENSION OF DUE DATES! 2.1. Terminology: These are copyright materials and should not be altered. These terms help you to understand the concepts and to prepare for the exam. Download the list of terms from eCampus on the folder â€Å"Terminology #† under â€Å"Week of #† from the ecampus menu†. Study the terminologies, read the corresponding section in the book and answer them concisely with examples. You can try this as many times as you want, and upload your final version on ecampus with the file name â€Å"Terminology #† (NOTE: Please see â€Å"How to load a document on ecampus under â€Å"Start Here† button) 2.2 Study Area These are self check activities and students can attempt as many times as they want. It helps to understand the concepts as well as to prepare for the exam 2.2.1 Quiz 1 2 After log on to www.masteringchemistry.com/study area, answer the multiple choice questions. These are self check activities and you can try this as many times as you want, scroll down and email the final trial to yourself. Repeat this step for quiz #2. Copy and paste both the quiz 1 2 score and  answers of all the questions in a new file called as â€Å"Study Area # 1† for chapter 1. Upload the â€Å"Study Area #† on eCampus. Follow the same procedure for all the chapters. (DO NOT EMAIL TO THE INSTRUCTOR) 2.2.2 Review Questions To complete this activity, please follow the same procedure as in 2.2.1. However, create a file name â€Å"Study #† where # is replaced by 1, 2, 3, and etc. for the corresponding chapter. 2.3 HOMEWORK (ASSIGNMENT) You will use Mastering Chemistry for the online homework tutorial. This will help you to understand the various concepts and to prepare for the exam. You can go directly to mastering chemistry without going to eCampus, by log on to http:// www. masteringchemistry.com/site. Many of the problems come from the back of the book to help you figure out the right answer. Do not attempt the homework without preparing yourself. You have to study the practice problems and worked out examples related to various units before to attempt the homework questions. . Your COURSE ID is for this course is MCADHIKARI89707 It is advised to complete the assignments in preparation for the tests. Late homework will worth’s 50% of the total possible points. Homework due dates will be shown in Mastering chemistry web site. It is recommended to do the homework questions little by little, rather than solving all the problems at one sitting. Once you have completed the homework assignments, you can revisit them even after the due dates during the preparation for the exam. The total score of the homework from all the chapters will be posted on your ecampus grade book at the end of the semester. DO NOT LOOK THE ANSWER before you solved the problems, if you do so, you will GET ZERO SCORE on that problem. Students have to take full responsibility of THEIR SCORE REPORTED correctly on the website. If you have doubt on any technical issue contact the technical support at 1-877-672-6877. You will get ZERO SCORE IF YOU EMAIL the answer of the ASSIGNEMENT to the instructors’ email. You must answer the assignment on the website. Syllabus Quiz: A quiz over syllabus material will be taken on eCampus. The quiz worths 10 points. It will be used to determine if students have read the syllabus material. You may use your syllabus on the quiz. You may take it as many times as you like until the deadline. I advise you to take it until you score a perfect 10 points. The quiz can be found on eCampus under the syllabus quiz section. DISCUSSION BOARDS Participation in the thee Discussion Boards (DB) is required. The discussion boards are worth 5 points each for a total of 15 points. DISCUSSION BOARD ETIQUETTE This science course is based on scientific fact alone, not personal opinions. Please refrain from using the discussion board to express political viewpoints, as a dating service, to advertise any and all types of solicitation, from expressing religious viewpoints or quoting Biblical passages, or giving personal opinions. Please refrain from using any inappropriate language in the discussion boards. Please do not â€Å"sign† discussion boards. The discussion board will automatically be posted with your name. ***Failure to adhere to discussion board etiquette may result in the student being blocked from using the discussion board and a loss of points. EMAIL ETIQUETTE When sending an email message to an instructor there are a few guidelines to follow: 1. Address the instructor as Mr., Ms., Mrs. or Professor, and in subject line please mention your class and section number 2. Always include your name, course, and section number in the email. 3. Never use foul, vulgar, inappropriate, discriminatory, rude, or otherwise unprofessional language in the email. 4. Remember, the relationship between the student and the instructor is a professional relationship not a friendship; therefore, be sure not to include instructors in your forwarded emails to friends, chat rooms, or personal updates. 5. Email between the instructor and student is to relate to course, campus, or educational matters INSTITUTIONAL POLICIES: Withdrawal Policy (with drop date): STOP BEFORE YOU DROP For students who enrolled in college level courses for the first time in the fall of 2007, Texas Education Code 51.907 limits the number of courses a student may drop. You may drop no more than 6 courses during your entire undergraduate career unless the drop qualifies as an exception. Your campus counseling/advising center will give you more information on the allowable exceptions. Remember that once you have accumulated 6 non-exempt drops, you cannot drop any other courses with a â€Å"W†. Therefore, please exercise caution when dropping courses in any Texas public institution of higher learning, including all seven of the Dallas County Community Colleges. For more information, you may access: https://www1.dcccd.edu/coursedrops If you are unable to complete this course, it is your responsibility to withdraw formally. The withdrawal request must be received in the Registrar’s Office by Januay 06, 2014. Failure to do so will result in your receiving a performance grade, usually an F. If you drop a class or withdraw from the college before the official drop/withdrawal deadline, you will receive a W (Withdraw) in each class dropped. Repeating This Course: Effective for Fall Semester 2005, the Dallas County Community Colleges will charge additional tuition to students registering the third or subsequent time for a course. This class may not be repeated for the third or subsequent time without paying the additional tuition. Third attempts include courses taken at any of the Dallas County Community Colleges since the Fall 2002 semester. More information is available at: https://www1.dcccd.edu/cat0506/ss/oep/third_attempt.cfm . Financial Aid: Students who are receiving any form of financial aid should check with the Financial Aid Office prior to withdrawing from classes. Withdrawals may affect your eligibility to receive further aid and could cause you to be in a position of repayment for the current semester. Students who fail to attend or participate after the drop date are also subject to this policy. The Texas Success Initiative (TSI) The Texas Success Initiative (TSI) is a statewide program designed to ensure that students enrolled in Texas public colleges and universities have the basic academic skills needed to be successful in college-level course work. The TSI requires assessment, remediation (if necessary), and advising of students who attend a public college or university in the state of Texas. The program assesses a students basic academic skills in reading, writing, and math. Passing the assessment is a prerequisite for enrollment in many college level classes. Students who do not meet assessment standards may complete prerequisite requirements by taking developmental courses in the deficient area and passing them with a grade of C or higher. Additional information is available at https://www1.dcccd.edu/cat0506/admiss/tsi_requirements.cfm . Academic Honesty: Academic honesty is expected, and integrity is valued in the Dallas County Community Colleges. Scholastic dishonesty is a violation of the Code of Student Conduct. Scholastic dishonesty includes, but is not limited to, cheating on a test, plagiarism, and collusion. As a college student, you are considered a responsible adult. Your enrollment indicates acceptance of  the DCCCD Code of Student Conduct published in the DCCCD Catalog. More information is available at https://www1.dcccd.edu/cat0406/ss/code.cfm . Academic Dishonesty Course Contract: Academic dishonesty is defined in the District Catalog includes, but is not limited to, cheating on a quiz, a test, or assignment or lab work; plagiarism (including the internet); copying another student’s lab or lecture work; or allowing another student (even lab partners) to copy all or any portion of an assignment. All written assignments are to be in the students’ own words. Written assignments for both the lab and lecture works are to be completed solely by the student, not in collaboration with other students unless otherwise noted in the assignment or instructed by instructor in exceptional cases. Academic dishonesty will not be tolerated. Any student found to be violating any portion of the academic dishonesty policy will automatically receive a zero (without exception or discussion). Students repeating the course are not permitted to use any old assignments or graded materials. All written assignments must be new, not just modifications of old assignments. When working in partners or groups, each student is expected to turn in his or her original work in their own words. Exact (or overwhelmingly similar as per the instructors discretion) duplication of an assignment (in any form), from any group or partner set, will not be accepted, and a grade of zero will be given. If further clarification of this policy or explanation of actions that will be taken for any and all violations is necessary, please see the instructor. ADA Statement: If you are a student with a disability and/or special needs who requires accommodations, please contact the college Disability Services Office. Religious Holidays: Absences for observance of a religious holy day are excused. A student whose absence is excused to observe a religious holy day is allowed to take a make-up examination or complete an assignment within a reasonable time after the absence. Students must notify the instructor of any religious holiday that will impact his/her time in this course by no later than the certification date. Family Educational Rights and Privacy Act of 1974 (FERPA) In compliance with the Family Educational Rights and Privacy Act of 1974 (FERPA), the College may release information classified as â€Å"directory information† to the general public without the written consent of the student. Directory information includes: (1) student name, (2) student address, (3) telephone numbers, (4) date and place of birth, (5) weight and height of members of athletic teams, (6) participation in officially recognized activities and sports, (7) dates of attendance, (8) educational institution most recently attended, and (9) other similar information, including major field of student and degrees and awards received. Students may protect their directory information at any time during the academic year. If no request is filed, directory information is released upon written inquiry. No telephone inquiries are acknowledged. No transcript or academic record is released without written consent from the student, except as specified by law. The institution strives to protect an environment most conducive to teaching and learning for all enrolled students. Children who are taking part in organized scheduled activities or who are enrolled in specific classes are welcomed. Minor children, however, should not be brought to the institution unless closely supervised by their parent. Minor children should not be brought into classrooms, laboratories or other facilities of the college. This practice is disruptive to the learning process. In the case of an emergency where the student-parent has no alternative but to bring the child to campus, classroom faculty or the administrative heads of other units have  full discretion as to whether a child may be allowed to quietly stay in the location. These individuals may require that children be removed by the student-parent from the setting if, in their opinion, the presence of the child is deemed to be disruptive to the learning process. For reasons of security and child welfare the institution will not permit unattended children to be left anywhere on the premises. Parents who have problems with childcare should visit the Counseling and/or Advisement Center to receive referrals to childcare services in the area. Final Grade Reports are no longer mailed. Convenient access is available online at www.econnect.dcccd.edu. Use your identification number when you log onto eConnect, an online system developed by the DCCCD to provide you with timely information regarding your college record. Your grades will also be printed on your Student Advising Report, which is available in the Admissions Office.

Product analysis of Nestle

Product analysis of Nestle Nestlà © is the largest food company in the world, marketing over 8,500 brands and 30,000 products. It operates nearly 500 factories across 5 continents and employs over 200,000 employees worldwide. As the World Food Company, Nestlà © is the provider of the best food for whatever time of day and for whatever time of your life. Nestlà © RD Singapore plays an important role in the development of products for Nestlà © Nutrition, with focus on creating products with micronutrient fortification to address deficiencies. Nestlà © has an extensive product mix targeted at many different segments of the market. The chosen product category for in-depth analysis is Nestlà © milk products, which is targeted at parents of young children (age 1 5) and health conscious adult consumers who desire to retain heart and bone health. In the adult category in specific, the functional milks offer a range of functional benefits, from cholesterol management and heart health to bone health. A product mix is the set of all products a particular seller offers for sale. A product mix consists of various product lines and has a certain width, length, depth, and consistency. The table below shows the product-mix width and product-line length for Nestlà © products in Singapore. Product-Mix Width Baby Foods Milk Cereals Chilled Dairy Ice Cream Confec-tionery Choco-lates Beverages Culinary/ Foods Healthcare Nutrition Perfor-mance Nutrition Pet Care Product Line Length Junior Foods Growing Up Milk Breakfast Cereals Yogurt Drink Drumstick Kit Kat Milo Maggi Noodles Nutren PowerBar ALPO Dog Food Infant Cereals Full Cream Milk Yogurt MatKool Milkybar Nescafe Maggi Porridges Peptamen Pro Plan Dry Food Adult Milk Take Home Tubs Crunch Maggi Stock Nestle Ice Cream Smarties Sauces Seasonings Potong Milo Yang Sheng Le Nestle Gold Recipe Collections Uncle Tobys The width of a product mix refers to how many different product lines the company carries. Nestlà ©s range of product lines includes baby foods, milk, cereals, dairy products, confectionery, ice cream and chocolates, culinary foods and pet care products. Nestlà © also provides a broad range of nutritional and flavored beverages and offers product line with specific nutritional functions. The length of a product mix refers to the total number of items in the mix. Nestlà © had an average product length of 2.8. Within the range of Nestlà ©s milk products include growing up milk, full cream, filled milk and adult milk. The depth of a product mix refers to how many variants are offered of each product in the line. For instance, Nestlà © adult milk comes in two functional forms (bone and heart health). The consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Nestlà ©s product lines are consistent insofar as they are consumer goods that go through the same distribution channels. Company can expand its business in four ways: it can add new product lines, thus widening its product mix; it can lengthen each product line; it can add more product variants to each product and deepen its product mix; or it can pursue more product-line consistency. To reach our targeted market, Nestlà © can add new product line in the area of elderly health food, thus widening its product mix. In Singapore, the National Mental Health Survey (NMHS) conducted in 2003 reported a prevalence of dementia among the elderly as 5.2% for > 60 years, 6.0% for > 65 years, and 13.9% for > 75 years. Health Minister Khaw Boon Wan expects the numbers to double by year 2020. According to research, nutritional deficiencies in elderly are one of the factors influencing their cognitive functioning. In the article Many over-50s not eating properly (The Straits Times, September 2, 2010), the columnist shared a recent survey results indicating that older Singaporeans are not getting enough nutrition, with only 1 per cent of 421 respondents aged 50 years old and above have a balanced diet that meets the recommendations of the Health Promotion Board (HPB). Contrary to common belief, dementia is not an inevitable part of the ageing process and preventive and protective factors can help reduce the risk or delay the onset of dementia (Health Promotion Board). The best way to fight dementia is to maintain a good cognitive function and having a healthy and balanced diet is essential. There is a growing need and market for Nestlà © to produce brain-healthy functional foods targeted at the segment of the silver market who desire to retain memory, brain health and have a balanced diet. In Singapore, although there are already a number of brain health supplements targeted at the elderly, fortified food products aimed at this group are lacking. The first reason why Nestlà ©s product may be modified to reach the targeted segment is because Nestlà © Research Centre (NRC) is internationally renowned for its work in the food and nutritional sciences. For instance, as milk is particularly sensitive to heat, Nestlà © developed a soft sterilization of milk that protects the delicate amino acid, lysine and etc in their dairy products. In the article Brain food (The Business Times, December 02, 2009), Fernando Gomez-Pinilla, a professor of neurosurgery and physiological science at UCLA Medical School shared his findings on how dietary factors affect brain function. And he emphasized that Omega-3 fatty acids, with DHA are essential for normal brain function, and has been proven to enhance synaptic plasticity. Through Prof Gomezs exploration, he has proven that folates and antioxidants also helped reduce age-related decline in cognitive function. Presently, Nestlà © offers different milk products fortified with iron, zinc, vitamin A and other micronutrients aimed at addressing specific health deficiencies and they have existing product such as NESTLÉ ® NAN ® infant milk formula that contains DHA and ARA, two important ingredients that support brain development of young children. Nestlà © Research teams can work on improving the ingredients used in their existing products and offer milk products fortified with Omega-3 fatty acids, folates and antioxidants aimed at maintaining the cognitive function of the aging population. What is needed is a marketing effort, advertising the new range of products as brain-boosting functional food to the elderly. Next, Nestlà © had distinctive product lines catering to the needs of infant, young children; adults who are concerned with their health; and athletics who wants a performance boost. Nestlà © RD Singapore has always been focusing on creating products with micronutrient fortification to address deficiencies, therefore, with Nestlà ©s expertise in the field and food and nutritional sciences, they can aim to develop an additional product line with a range of milk products cater for the management of elderly health, besides, the development of brain healthy fortified food is for the benefit of the aging population in Singapore. In the longer run, Nestlà © can also introduce a range of new food products such as elderly snacks, healthy food and drinks and healthier culinary products with a different positioning and target the different segments of the silver market. Question 2 (18 marks) In this section, I will move on to discuss how Nestlà © currently makes use of the marketing mix concepts of pricing, promotion and distribution channels to reach its key target market for Nestlà © adult milk products in specific. Their adult milk products are targeted at health-conscious adult consumers who desire to retain heart and bone health. Price is the one element of the marketing mix that produces revenue and communicates to the market the companys intended value positioning of its product or brand. Nestlà ©s consumers range from the poorest to the wealthiest, and those seeking for convenience food or specific alternatives with perceived consumer benefits. These offer opportunities for them to provide high quality nutritious products. (Nestle Management Report, 2007). Nestlà © has adopted value pricing through winning loyal customers by charging a fairly low price for a high-quality offering. For instance, Nestlà © targets the lower income group through their Popularly Positioned Products (PPP) strategy, which focuses on creating items that are both highly nutritious and affordable on a daily basis for low-income consumers. Value pricing involves re-engineering their companys operations to become a low-cost producer. Nestlà © set strategic price points for their products, considering the fact that those with lower incomes have an even greater need for highly nutritious foods. (Nestle Management Report, 2007). Nestlà © had developed product lines rather than single products and introduce price steps, known as their multi-price point strategy, aimed at capturing all market opportunities. In this way, their targeted consumers are able to trade up and down without trading out of Nestlà ©s products. An illustration of their multi-price point strategy for a packet of 900g of adult milk within the product line is estimated as follow: Nestlà © also stimulate purchase of their milk products through various promotional pricing. For instance, the Nestlà © milk powder promotion at FairPrice offers a redemption of $10 NTUC FairPrice gift vouchers when customer accumulate $100 worth of Nestlà © milk powders purchase. The promotion encourages purchase of Nestlà © milk products within a specified time. Nestlà © also establish special prices in certain events to draw more customers. Nestlà © had an unmatched geographic presence in many markets, including emerging markets. Nestlà © has created very close relationships between their brands and their consumers as well as an in-depth understanding of their consumers and an expertise in related trends. This has also enabled Nestlà © to develop local management teams, build local manufacturing and RD and establish local supply-chain initiatives including long-term relationships with suppliers. Internationally, Nestlà ©s milk product is available in more than 100 countries throughout the World. (Nestle Management Report, 2007) Nestlà © used intensive distribution strategy by placing their milk products in as many outlets as possible, knowing that their targeted consumer requires a great deal of location convenience. Intensive distribution increases product availability. In Singapore, we can find Nestlà ©s milk product in popular outlets like convenience stores, pharmacies, and all leading supermarkets. These places are situated within 10 minutes walking distance from consumers homes. Marketing communications is the means by which firms attempt to inform, persuade, and remind consumers about the products and brands that they sell and Nestlà © enhance consumer communication with nutritional messaging. The marketing communications mix consists of six major modes of communication: advertising; sales promotion; events and experiences; public relations and publicity; direct marketing; and personal selling. Advertising can be used to build up a long-term image for a product or trigger quick sales. Nestlà © employed the used of various media and methods to promote their milk products. Just recently, they started an integrated print/radio ad for Nestlà © Nesvita Omega plus Acticol milk, advertising it as Singapores 1st and only milk with plant sterols which are shown to lower blood cholesterol. Consumers have been hearing on the radios and seeing in the papers about the benefit of having a lower cholesterol levels associated with consuming Nesvita Omega plus Acticol mi lk daily. Nestlà © also drew attention to their products by arranging special events. Nestlà © held a health exhibition Nestlà © Presents Health and You 2010 which caters for the young and old. They had activities which appealed to all in the family at the event, including free cholesterol and bone density checks by Nestlà © Nesvita Omega plus Acticol for the health conscious and health seminars and talks by health professionals, nutritionists and doctors. In addition, Nestlà © had a strategic partnership with Singapore Heart Foundation (SHF) known as Love Your Heart. The partnership allows Nestlà © to carry the SHF logo on the Nestlà © Omega Plus range, endorsing it as the preferred adult milk choice as it has the added benefit of heart health as well as calcium for bone health. Nestlà © also promotes heart health through the media, such as the Cholesterol Challenge in which the public are invited to lower their bad cholesterol. By becoming part of a special and more personally releva nt moment in consumers lives, Nestlà ©s involvement with events broadened and deepened the relationship with their target market. Question 3 (28 marks) The brand name for our new product is Nestlà © MindFit Silver, a fortified milk powder offering benefits as follow: maintain the cognitive function of elderly by slowing down and stabilizing age-related brain decline and provide specific nutritional food value for a balanced diet. Our target segment of the silver market for the Nestlà © MindFit Silver is elderly who desire to retain memory, brain health and have a balanced diet. This segment can be described demographically by age (50-55 and older). Nestlà © strategy is based on a positioning of product differentiation. Product is the first and most important element of the marketing mix. Packaging is a major styling weapon that provides the buyers first encounter with the product and is capable of either turning the buyer on or off (Kotler et al, 2009). Packaging is defined as all the activities of designing and producing the container for a product. We will introduce elegant gold and silver-trim packaging container as we wanted a sophisticated-looking package that reflects the quality of Nestlà © MindFit Silver. A good packaging helps to identify our brand and convey descriptive and persuasive information to our target consumers. Functionally, structural design is crucial. We make out that resealability, freshness and easy-to-open and close packaging are of huge importance to the elderly consumers, and has incorporated these packaging innovations in our new product. The label on our package will carry our brand name, logo and the Nestlà © nutritional compass that provides our consumers with tips and nutritional facts that guide them towards informed choices about their diet. We will also have a picture of a sharp-looking senior ambassador in his 50s on the product label; this makes it easier for the elderly to distinguish our product from other brands on the shelves. Pricing decisions must be consistent with the firms marketing strategy, target markets, and brand positioning. The Nestlà © MindFit Silver will be introduced at $18 estimated retail price per 400g tin and we will use several pricing techniques to stimulate purchases. In the first 6 months of product launch, we will offer a cash rebates of $4 to draw more first-time customers. We expect to come up with more variations of the Nestlà © MindFit Silver, such as cereals, infusion of more flavorings and priced them differently to meet the needs of more consumers. We will also establish special prices in conjunction with HPBs dementia campaign to draw more customers. Marketing channels are sets of interdependent organizations involved in the process of making a product available for use or consumption. Our channel strategy is to use selective distribution, marketing Nestlà © MindFit Silver through Hospital pharmacies, selected Unity Pharmacies, Guardian and Watsons stores, selected NTUC Fairprice, and selected Cold Storage outlets. By doing so, we can gain adequate market coverage with more control and less cost than intensive distribution. As we are targeting the elderly consumers, we implemented home delivery as an additional point of access. This is because we understand that some elderly has difficulty going out to buy groceries due to health problems. Since the awareness of nutrition service for cognitive health is our objective, other channels of distribution could include local broadcast media or public forums at community centre. Place should take into account the convenience of the product to the consumer and where the consumer can obta in it most readily. In support of channel partners, we will provide full-color posters displaying the picture and key benefits of Nestlà © MindFit Silver. Our training staff will work with retail sales personnel to explain the benefit of the product. Finally, we plan to arrange special payment terms for retailers that place volume orders with us. Marketers need to creatively employ multiple forms of communications to effectively reach and influence target markets. The marketing communications mix consists of six major modes of communication: advertising; sales promotion; events and experiences; public relations and publicity; direct marketing; and personal selling. We will make use of advertising; sales promotion; events and experiences; public relations and publicity to market Nestlà © MindFit Silver to the targeted segment of the silver market. We will start an integrated television, print and radio ads targeting the elderly. TV advertising is an effective means of vividly demonstrating our product attributes and persuasively explaining their corresponding benefits to the elderly. Our TV ad will show a smart looking elderly man sharing with his friends about the benefits of Nestlà © MindFit Silver, and how the milk product help him to stay sharp and alert. This is a creative way to reinforce the message that Nestlà © MindFit Silver help maintain the cognitive functions in elderly. Out print ads on newspaper and magazines can provide much more product details and can also effectively communicate user and usage imagery. Our radio ad will add a tag line promoting the Nestlà © MindFit Silver as a brain healthy food for the aged parents. As the multimedia advertising efforts continues, we will also distribute new point-of-purchase displays to support our retailers and increase the number of spontaneous buying decision. We will add consumer sales promotions such as distributing samples to elderly at the store and we will organize contest offering prizes such as cash and holiday trips as a result of purchasing our products within the specified time period. We will also participate in the 50plus Expo, a consumer fair for the elderly organized by the Council for Third Age. The expo is targeted for those aged 50 and above and is devoted to shopping, performances, talks, demonstrations and more. We will educate consumers on the benefits of drinking Nestlà © MindFit Silver as a daily healthy beverage and at the same time, generate channel support for our product launch. Nestlà © has been actively involved in sponsorships of a variety of causes. A sponsored event must meet the marketing objectives and communication strategy, and the audience delivered by the event must match the target market of our product. Nestlà © will sponsor the Health Promotion Board (HPB)s Dementia Awareness Campaign. To raise awareness of dementia, HPB has air on Channel 8 and Suria a short film on dementia that is being directed by local director, Royston Tan. Other activities in conjunction with the campaign include informative talks held at Tan Tock Seng Hospital, shopping centre, hotels, and public library. Nestlà © can strategically identify itself at the events using banners and signs advertising Nestlà © MindFit Silver as the top brain food choice for active seniors. Nestlà © will also provide free product samples at the events to generate buying crowds. Social network such as Facebook has become an important force in marketing. A key aspect of social networks is word of mouth. Consumers talk about dozens of brands each day and Facebook offer exposure and the targeted market are more likely to spread the brand message. IT classes have opened up a whole new world for the elderly who learn how to surf internet and use Facebook and these elderly are becoming more internet savvy and Facebook is a popular social network among them. To reach our targeted market, we will set up a Facebook page for Nestlà © MindFit Silver, and will post updates on our latest promotions, contests, events and generate thread discussion. Our aim is that more elderly can be linked to our Facebook page, to learn more about our products, and share their feedback on our product. We believed that an integrated marketing communications (IMC) can produce stronger message consistency and greater sales impacts as it forces management to think about every way the customers comes in contact with our product. IMC should improve our companys ability to reach the right customers with the right messages at the right time and in the right place. (Kotler et al, 2009).

Perception is Reality in Virginia Woolfs Mrs. Dalloway Essay -- Woolf

Although the entire novel tells of only one day, Virginia Woolf covers a lifetime in her enlightening novel of the mystery of the human personality. The delicate Clarissa Dalloway, a disciplined English lady, provides the perfect contrast to Septimus Warren Smith, an insane ex-soldier living in chaos. Even though the two never meet, these two correspond in that they strive to maintain possession of themselves, of their souls. On this Wednesday in June of 1923, as Clarissa prepares for her party that night, events during the day trigger memories and recollections of her past, and Woolf offers these bits to the reader, who must then form the psychological and emotional make-up of Mrs. Dalloway in his/her own mind. The reader also learns of Clarissa Dalloway through the thoughts of other characters, such as her old passion Peter Walsh, her husband Richard, and her daughter Elizabeth. Septimus Warren Smith, driven insane by witnessing the death of his friend in the war, acts as Clarissa' s societal antithesis; however, the reader learns that they often are more similar than different. Thus, Virginia Woolf examines the human personality in two distinct methods: she observes that different aspects of one's personality emerge in front of different people; also, she analyzes how the appearance of a person and the reality of that person diverge. By offering the personality in all its varying forms, Woolf demonstrates the compound nature of humans. As an extremely unconventional novel, Mrs. Dalloway poses a challenge for many avid readers; Woolf doesn't separate her novel into chapters, almost all the "action" occurs in the thoughts of characters, and, the reader must piece together the story from random bits and pieces of information... ... more. All of these contrasts affirm Woolf's contention: no one can or should ever be denoted as someone with only dominant characteristic, because no one remains unvarying. Yet this novel isn't just about Mrs. Dalloway or her complex nature, but rather of Woolf's realization that as Mrs. Dalloway is multi-dimensional, every human is a mixture of his/her concepts, memories, emotions; still, that same human being leaves behind as many different impressions as there are people who associate with that person. Furthermore, Woolf evokes the following question: If everyone's impression of another is just a fragment of the whole, what is the "real world" like, where everyone's consummate nature is in view? Only then does one realize that such a thing, a consummate nature, doesn't exist, and with the human personality, what you see at this very instant is what you get. Â  

M9 Service Pistol - United States Marine Corps :: essays research papers

DETAILED OUTLINE M-9 SERVICE PISTOL INTRODUCTION: (2 MIN) 1. GAIN ATTENTION : Video(SAVING PRIVATE RYAN) misfire of an M9. 2. OVERVIEW: The purpose of this period of instruction is to familiarize you with the M9 service pistol, misfire procedures, and what may cause a misfire. This period of instruction is in direct relation to corps">Marine Corps Weaponry. 3. INTRODUCE LEARNING OBJECTIVES: a. TERMINAL LEARNING OBJECTIVE: Without the aid of reference, demonstrate the four steps in clearing a misfire and describe some ways a misfire may occur in accordance with MCI 21.35 of the MARINE CORPS INSTITUTE, (INSPECTION AND REPAIR OF THE M9 SERVICE PISTOL). (CPLX1) b. ENABLING LEARNING OBJECTIVES: Without the aid of notes and in accordance with the reference MCI 21.35: (1) List some ways a misfire may be prevented. (CPLX1.1a) (2) Explain the four steps in attempting to clear a misfire. (CPLX1.1b) 4. METHOD / MEDIA: I will present this material using the lecture method with the aid of placards and an actual M9. 5. EVALUTAION: There will not be a post test after this period of instruction. TRANSITION: Since there are no questions on the learning objectives, the method I will use to present this period of instruction or the way in which you will be evaluated, let’s take a look at prevention of a misfire with the M9 and clearing procedures. BODY: (5 Min) 1. ONE FACTOR WITH THE MAGAZINE THAT MAY CAUSE A STOPPAGE OF AN M9. a. (On Placard #1 – TIGHT LIPS ON THE MAGAZINE CLIP.) If a stoppage occurs do to jamming against the ramp of the clip, it is an indication that the magazine lips are too tight, and prevent the bullet nose from tilting up and chambering in the barrel of the weapon. This can be prevented by inspecting your M9 and it components religiously, and alerting your company armor of any discrepancies. (OFF PLACARD#1) TRANSITION: We now know one factor that may cause a misfire with the magazine clip, what to look for to help prevent one from occurring, and how to resolve any discrepancies with your M9 or any of its components. Now lets take a look at another factor with the magazine that may cause your weapon to perform a stoppage. 2. A SECOND FACTOR WITH THE MAGAZINE THAT MAY CAUSE A STOPAGE WITH AN M9. a. (On Placard #2 – LOOSE MAGAZINE LIPS) . If a double feed occurs,(two rounds chambering at the same time), the problem is with the magazine. The lips are spread to far apart allowing a second round to jump out of the clip as the first is being stripped.

India and Different Religions

Unity in Diversity in India India is probable the only country in the world where people belonging to different religions, castes and creeds, speaking different languages, having different cultures, different modes of living, different clothing, different feeding habits, worshiping different gods and deity live together in harmony and believe to be the children of one mother-MOTHER INDIA. They are one nation at large. They are governed by one central authority, have one Prime Minister, one president, one Supreme Court and one army chief. This is why we say we have unity in diversity.Geographically India is a vast country so much so that even one of its states in bigger than many countries of Europe. But the whole country is well bounded by nature. In the north is the Himalayan Range. On the other side is the Indian Ocean, the Bay of Bengal and the Arabian sea. This provides, natural geographical unity to INDIA we have different religions in India. Apart from Hinduism we have the foll owers of Buddhism, Jainism, Islam, Sikhism, Christianity and Parsees. But Hindus form the greater majority. There are, no doubt, different factions, sections and sub-section but basically we all believe in the theory of Dharma and Karma.The theory of rebirth, purification of soul, salvation, Heaven and Hell holds good for each and every one. We untidily celebrate the festivals like Holy, Diwali, Charismas, Budh Jayanthi and Mahavir Jayanthi. This provides unity in diversity. India philosophy has developed on India soil. It has not been borrowed from anywhere. This has blended the various cultures together. There are differences in overall conception of gods, and modes of worship. These changes have been gradual due to interaction of different groups. But the ultimate aim of achieving salvation and the fear of Hell keeps them all bound together.Very important characteristic of Indian society is the coexistence of different ethnic groups. These groups formulated inter-group behavior. Hence there is no mutual interference as also no merging of their identity. There might be some drawback in our constitution such as separate provision for different castes; particularly the backward and scheduled castes and scheduled tribes but industrialization policy and agrarian reforms have generated a new secular outlook giving rise to a new culture. Members of different castes and communities and followers of different religions have come together in forms, factories and educational institution.As a result different cultures have been blended together thereby bringing unity among them. We have a cultural unity in India in as much as our philosophy of life, our customs, creeds and traditions are basically, more or less, the same. The institution of marriage, the very foundation of a society, exists all over the country and most of the rituals and sanskars are similar everywhere. Emotional unity plays its own part. The name of Bharat Mata brings us closer and closer together. I n spite of different languages and dialects, Sanskrit, the language of Vedas, brings us all together because Sanskrit is the mother of all languages.The outstanding features of Indian culture responsible for bringing unity in diversity may be summarized as follows: (a) We Indians lay emphasis on spirituality, not on material wealth. (b) Religion has the most important place in India. We believe in Karma and Sanskar. Performance of duty is our religion. (c) Religion tolerance is the unique feature of religions in India. Hence there is no difficulty in coexistence of follower of different religion. (d) Hinduism, which forms majority of the population, has the capacity to absorb all good cultures. It has either absorbed the immigrant cultures or has largely influenced them. e) We have a very broad outlook. We preach and follow religion and spiritualism without ignoring married life and worldly things. (f) We firmly believe in freedom of thought and freedom of expression because such fr eedom enriches the culture which then becomes dynamic. Although unity to the desired extent has not been attained but all attempts by foreign agencies to disrupt it or disprove it have proved futile. We might be subject to regionalism and casteism in trifling matters but we always rise to the occasion in times of need such as foreign interference or invasion on our territory. This is sufficient to prove our unity in diversity.